Performance Marketing Executive, Green Man Gaming
Video Games
+ Share Option Plan
More information about location
Video game retailer, publisher and distributor
Be an early applicant
Video game retailer, publisher and distributor
21-100 employees
Be an early applicant
+ Share Option Plan
More information about location
21-100 employees
Company mission
To share our passion for video games with gamers across the world.
Role
Who you are
- A demonstrable record of delivering essential retail related KPIs such as traffic, new customer acquisition, revenue and margin through paid marketing campaigns
- A strong understanding and appreciation of digital marketing fundamentals and a hunger to build even more experience in this field
- Show examples of creative flair and the ability to generate engaging content across a variety of platforms
- Self-motivated and collaborative, able to work independently and within a team, multi-task, drive projects and meet deadlines
- A proactive attitude with a focus on finding solutions and commitment to achieving results
- The ability to develop innovative and engaging marketing campaigns
- Good copy writing skills with an understanding of SEO fundamentals
- Excellent written and verbal communication skills, as these will be crucial for creating marketing copy, delivering presentations, and building relationships
- Proven experience in community management and/or social media marketing
- Degree or equivalent experience working within marketing
- Strong understanding of the video games industry and its communities
- Experience supporting a video game publisher or developer across their social media accounts
What the job involves
- It’s an exciting time to join Green Man Gaming as we are growing our eCommerce division. This is a great opportunity for someone early in their digital marketing career to join a dynamic & forward-thinking eCommerce business within the exciting video games industry
- If you’re enthusiastic about all things gaming, are up to date with social media trends and keen to learn performance marketing channels, then this is the role for you
- Supporting the day-to-day running of Green Man Gaming’s paid media marketing channels across Search & Social, including: Google, Meta, X (Twitter), Reddit, Tik Tok, Discord and other platforms you’ve had success with
- Planning and running performance led marketing campaigns around key business events such as product releases and sale periods
- Planning and running engaging, always on campaigns across our paid social channels to grow Green Man Gaming’s visibility amongst our core audience
- Setting up and monitoring campaigns, including ad copy and creative development, target-setting, optimisation and internal reporting
- Working with our design team to build suitable assets for different ad placements and storyboarding videos and memes
- Monitoring spend, reporting on bids and budgets with a view on the changing needs of the business to ensure cost-of-sale targets are met
- Keeping up to date with digital marketing best practice and trends
- Undertake other ad-hoc projects that may be assigned from time to time
Salary benchmarks
Our take
Green Man Gaming is a video game retailer that sets itself apart by offering unique partnership opportunities to publishers for distrubiton and marketing. Through its publishing arm, Green Man Loaded, the company has grown significantly, expanding its Digital Partners Program to provide bespoke support, data analysis, and insights into sales and marketing efforts.
The platform offers discounted game prices through direct partnerships with top publishers like Steam and Upload, making it a popular destination for gamers worldwide. With over 4M international users, Green Man Gaming has successfully blended retail and publishing.
As the gaming industry continues to thrive, Green Man Gaming's contribution of retail, publishing, and distribution gives it a distinct edge, leveraging its expertise to form valuable partnerships and expand its presence in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2013
$6.7m
SERIES B
Aug 2011
$0.2m
SEED
Total funding: $9.2m
Company HQ
Islington, London, UK
Leadership
Paul Sulyok
(Founder & CEO)Previously a General Manager at TNWA Limited, Founder & CEO at The New World Assembly Limited, Founder at FinScope Ltd and a Senior Consultant at Capco.
Lee Packham
(CTO)Previously a Software Engineer at DoiT, a Senior Developer Advocate at Amazon Web Services, an Engineering Manager at Glue Home and an Infrastructure Development Manager at Sainsbury's.
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