Regional Marketing Manager, Neo4j
Graph-based data analysis
Be an early applicant
Graph-based data analysis
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help the world make sense of big data by enabling businesses and organizations to harness the power of connections and relationships in data.
Role
Who you are
- We are seeking a dynamic, proactive and results-oriented Regional Marketing Manager to lead and execute our regional marketing strategy across EMEA (predominantly UK but will include other regions, most likely Nordics)
- You must be fluent in understanding marketing funnel metrics and able to evaluate marketing activity performance quantitatively
- At least 8 years of marketing experience working in the B2B technology industry with cloud, big data, analytics, or database experience
- University degree or equivalent experience in marketing
- Experience in managing and operating field events deep familiarity with the enterprise B-to-B software market
- Strong planning and project management skills, and the ability to efficiently manage multiple projects, prioritise, be detail-oriented, and meet deadlines. Happy to deal with the admin of various marketing and project management platforms
- Proactive communicator and has a track record of strong teamwork and collaboration with all levels in an organisation
- Goal-oriented, self-starter, able to work and think independently, but also a team player
- Knowledge and experience with modern demand generation and integrated marketing
- Familiarity with Salesforce, Marketo, Tableau, WordPress, and common social media channels are a bonus
- Ability to travel in support of local activities and initiatives as required by the business
What the job involves
- This is a pivotal role for a true self-starter, playing a key part in driving brand awareness, lead and demand generation, and pipeline progression for our business in the region
- You will be expected to use your initiative and marketing expertise to implement a marketing strategy in line with the regional business strategy
- As part of a small but growing marketing team, your role will include event marketing, digital campaigns, virtual programs, content creation, PR liaison; and anything from specific country projects to working with our global teams
- Driving revenue in the region through impactful demand-generation programs is key to meeting our ambitious revenue goals
- This person will forge strong relationships with the Neo4j sales, field engineering, SDR and services teams
- You will be a member of the EMEA Marketing team, reporting to the Head of Marketing in North EMEA
- The EMEA team is responsible for driving high-quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, and event programs
- You will be responsible for planning, building and delivering marketing campaigns and events, both online and physical, to drive increased awareness and progress opportunities through the funnel and be delivered to sales teams
- This position requires significant cross-functional collaboration with central functions - product marketing, partner, creative, social, PR, customer marketing, developer relations and content teams
- Own your regional field marketing strategy, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, and opportunities, and win business
- Efficient budget tracking, forecasting and management of your regional marketing plan
- With the ABM lead, contribute to an effective ABM program for the region to amplify sales relationships and support the progression of strategic deals
- Deliver innovative, marketing programs that not only drive awareness, pipeline generation, ARR, and create new logo opportunities, but inspire and educate, positioning us as thought leaders across the region
- Accountable for the execution and optimisation of the marketing mix to deliver the key performance indicators and targets including MQL’s, Sales Accepted Opportunities (SAO’s) and pipeline. Manage and execute regional activities, ensuring campaigns are delivered within agreed timescales and convert at the required level to deliver inbound & outbound pipeline targets
- Engage and work collaboratively with all marketing functions to plan and implement lead-generation programs
- Define and deliver Neo4j events, roadshows, and 3rd party conference sponsorships, including customer speaker recruitment and management
- Develop and expand engagement within the region with the channel and cloud partner teams to support co-marketing demand generation programs
- Partner with the central PR team and local PR agencies to optimise PR plans
- Be an active member of the Global Marketing team to ensure consistency of strategic marketing programs
- Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes, and manage the local budget to maximise the impact
Salary benchmarks
Our take
Innovation in database models has developed gradually over the past decade, from scale-out SQL, to key-value stores. Every now and again, something comes along to change the game, and such is the case with Neo4j.
Offered as either a self-hosted database or cloud service, Neo4j is a graph database development platform that focuses on the connections between individual data entities. This offers insights into how systems, people, locations, and seemingly unrelated data points are related so that users can address complex data questions, such as business recommendations, AI, fraud detection, and more. The company is seen as a leader in graph technology with unlimited scaling, which was demonstrated when, in 2021, it produced a record-breaking graph database with over a trillion relationships.
Graph-based data models are now crucial components for AI and machine learning applications, and Neo4j has achieved an impressive number of funding rounds and amassed hundreds of enterprise customers using its product. These include Airbnb, eBay, Lyft, and NASA, the latter of which used graph database technology from Neo4j during the development of the Orion spacecraft.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Nov 2024
$50m
LATE VC
Nov 2021
$66m
SERIES F
Total funding: $629.1m
Company values
- We value relationships
- We focus on user success
- We thrive in a culture that is open and inclusive
- We assume positive intent
- We welcome intellectually honest discussions
- We deliver on our commitments
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Emil Eifrem
(CEO)Having studied at Linköping University, they spent over 3 years as Chief Architect at Windh AB, before working as CTO for almost 5 years. They left this position in January 2007 to found Neo4j, where have worked since as CEO.
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