Affiliate Marketing Associate, Minted
$69-90.6k
Design marketplace connecting people with artists
Open for applications
Design marketplace connecting people with artists
501-1000 employees
Open for applications
$69-90.6k
501-1000 employees
Company mission
To uncover the world’s best creative talent.
Role
Who you are
- This role is ideal for someone who is interested in building a career in marketing
- An owner and a driver with outstanding follow-up, follow-through, and time management skills
- Highly analytical and skilled at data analysis; you enjoy digging deeply into data and building Excel models
- An excellent communicator - you can pull out salient data points to tell a compelling story
- Perfectionist who is extremely detail-oriented and has a passion for being well-organized
- Fast learner and natural collaborator with excellent listening skills
- At the forefront of marketing trends and emerging media opportunities
- You are eager to find new ways to grow the business, and have your finger on the pulse of the marketing and ecommerce industry
- 2-4 years of affiliate marketing experience
- Bachelor’s degree required
- Experience working with influencers a plus
- Other digital marketing or DTC e-commerce experience a plus
What the job involves
- Minted is seeking a dynamic marketer to accelerate new customer acquisition via Affiliate Marketing
- This is a unique opportunity for a quantitative marketer to further grow Minted’s existing affiliate program and introduce new ideas that take Minted to the next level
- Drive recruitment, activation and management of affiliate publishers to hit aggressive traffic, revenue growth and new customer acquisition goals across key categories (Holiday, Wedding, Baby & Kids, and Art)
- Manage end-to-end relationships with Affiliates - from acquisition to support
- Measure and manage affiliate recruitment, activation, and ongoing engagement metrics
- Ensure excellent execution of Affiliate campaigns and programs, including project timelines, spend, ROI, promotions, and messaging strategies
- Analyze performance, and develop and drive appropriate action plans based on conclusions
- Partner with analytics to improve reporting capabilities/marketing dashboards and develop understanding of related metrics (e.g. LTV, new/repeat mix, etc.)
- Work with creative team to develop marketing copy and other creative needed to support campaigns
- Gather insights on performance and create feedback loop to creative partners
- Build effective working relationships with agencies and vendors and provide direction in executing campaigns
- Clearly communicate results to executives and other marketing team members - this means succinctly articulating the drivers of over/underperformance
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your initiatives delivers to the business
- Work cross-functionally with category general managers, product, engineering, creative, analytics to unlock new growth opportunities
Our take
Minted is a design marketplace, sourcing creative content from a global community of artists, using technology and crowdsourcing to give consumers access to independent creatives unavailable through traditional retailers.
With the success of sites like Etsy enabling consumers to buy direct from artisans, Minted sets itself apart by holding monthly art and design challenges which are open for both submission and voting. The ‘crowd’ curates Minted’s product selection by rating products, and Minted utilizes analytics to evaluate votes. The winning designs go into production which is taken care of by Minted's fulfillment house and the designers receive a 6%-10% cut of the sales.
Its unique ‘design by upvoting’ business model has led to almost $300m in funding, with backing from Benchmark Capital and IDG Ventures. As contests draw in more designers, the company is looking to expand beyond Minted.com and into physical retail, finding new ways to use the designs and creating fresh income streams for themselves and their artists.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Dec 2018
$208m
SERIES E
Oct 2014
$38m
SERIES D
Total funding: $297.1m
Company benefits
- Work from home opportunities
Company values
- Make an impact
- Learn and grow
- Liberate creativity
- Innovate
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Mariam Naficy
(Executive Chairman & Co-Founder)Previously served as the company's Co-CEO. Previously Member of the Board Of Directors at Medium, Yelp, Polyvore. Founder & co-CEO at Eve.com for 2 years and Vice-President and General Manager at The Body Shop for 3 years.
Melissa Kim
(CEO & Co-Founder)Previously Associate at The Boston Consulting Group for 2 years and Manager - Corporate Strategy at eBay also for 2 years.
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