Senior Vice President of Partnerships, Later
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 10+ years in enterprise sales, partnerships, or business development, with leadership experience in scaling teams and driving revenue growth
- Proven success in negotiating and closing large, complex deals, particularly in the creator economy, social media marketing, or influencer marketing space
- Expertise in the creator economy and a deep understanding of social media and influencer marketing trends
- Strong ability to build and maintain executive-level relationships with enterprise clients and strategic partners
- Exceptional negotiation skills with a track record of developing impactful partnership agreements
- Proficiency in using CRM tools (e.g., Salesforce) and data analytics to drive decisions
- Bachelor’s degree in business, marketing, or related field; MBA or advanced degree is a plus
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We are seeking a dynamic Senior Vice President (SVP) of Partnerships to join our growing enterprise sales team
- This pivotal role will drive strategic growth through partnerships, enabling our organization to expand its footprint and deliver exceptional value to enterprise clients
- You will work cross-functionally to develop and execute partnership strategies that fuel revenue growth, enhance client satisfaction, and position us as a leader in the industry
- Develop and implement a comprehensive partnership and enterprise sales strategy that aligns with our company's overall goals and vision
- Identify and prioritize key market opportunities to drive revenue growth through strategic alliances and partnerships
- Monitor industry trends and emerging technologies to ensure our offerings remain competitive and innovative
- Build a robust pipeline of prospects across the U.S., focusing on large enterprise brands and their agency partners
- Engage with prospects to understand their needs in creator/influencer marketing, branded content, and measurement
- Drive substantial new business growth while expanding and deepening relationships with accounts
- Cultivate long-term, impactful relationships with senior-level marketers and decision-makers at leading brands and agencies
- Present Later’s platform to top-tier enterprise brands and ad agencies, highlighting its ability to drive measurable business outcomes
- Lead high-impact negotiations with enterprise clients and partners to secure mutually beneficial agreements
- Design and refine scalable sales processes to optimize deal velocity and enhance partner satisfaction
- Collaborate with cross-functional teams, including product, marketing, and operations, to ensure seamless delivery of solutions to enterprise clients
- Work closely with other departments to align partnership goals with broader business objectives, ensuring all teams are equipped to deliver on commitments
- Act as a key liaison between partners and internal stakeholders, ensuring transparency and alignment
- Serve as a thought leader and company ambassador at industry events, conferences, and key client meetings
- Influence and shape the direction of the business through your insights, expertise, and leadership
- Stay informed about industry best practices, leveraging data and insights to refine strategies and tactics
- Conduct regular competitive analyses to ensure we are effectively positioned in the enterprise market
- Advocate for and implement tools and resources to support data-driven decision-making across the partnerships team
- You share insights to help the team stay ahead and make informed decisions
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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