Consumer Marketing Analyst, Included Health

• 5+ years of total analytics experience, including 3+ years in a dedicated marketing analytics role
• Strong proficiency in SQL and Excel; experience with data visualization tools such as Looker, Tableau, or Power BI
• Experience in marketing attribution, including designing and implementing multi-touch attribution models to measure campaign impact across the funnel
• Familiarity with marketing platforms such as Salesforce Marketing Cloud, Amplitude, and/or Google Analytics
• Proven builder with experience establishing or scaling new analytics capabilities, systems, or processes from the ground up
• Proactive and self-motivated, with a strong sense of ownership and the ability to identify opportunities and take initiative without being prompted
• Demonstrated ability to work cross-functionally and translate data into insights that drive business decisions
• Strong project management and executive communication skills, including the ability to present complex findings clearly and confidently
• Highly collaborative, with the ability to influence and work effectively across diverse teams
• A curious, proactive mindset and comfort working in a fast-paced, at times an ambiguous, evolving environment
• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Desirable

• We’re looking for a data-driven, detail-oriented Marketing Analyst to join our Consumer Marketing team
• This role is critical in helping us measure and optimize performance across campaigns, clients, and member journeys
• You’ll collaborate closely with partner marketing, channel marketers, content strategists, and growth teams to surface insights, inform strategy, and help drive marketing effectiveness at scale
• You’ll play a critical role in establishing attribution models, instrumenting marketing tracking, and building the infrastructure needed to evaluate multi-touch campaign performance across the funnel
• Your work will enable smarter decision-making by delivering the right data and analysis to track and measure impact, identify opportunities, and optimize execution
• Analyze campaign performance across marketing channels to identify trends, uncover insights, and inform strategy
• Build dashboards and reports to track key performance indicators (e.g., engagement, conversion, visit volume, etc.) across campaigns, programs, and client segments
• Partner with Consumer Marketing leads to develop measurement frameworks and define success metrics for key initiatives
• Develop and implement marketing attribution models—including multi-touch attribution—to evaluate and optimize the impact of cross-channel campaigns
• Instrument marketing tracking across web, email, paid media, and other key channels to ensure end-to-end visibility into campaign performance and user behavior
• Design and evaluate A/B and multivariate tests to support performance improvement and continuous learning
• Collaborate with data engineering and analytics partners to ensure data accuracy, consistency, and accessibility
• Translate complex data into clear, actionable insights and stories for cross-functional stakeholders
• Monitor member engagement and segment performance to support more personalized and targeted marketing strategies