Senior Manager of Product Marketing, Paperless Post
$110-135k
Plus equity
Online events & invitations platform
Open for applications
Online events & invitations platform
101-200 employees
Open for applications
$110-135k
Plus equity
101-200 employees
Company mission
Paperless Post is reimagining invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- The person in this role has a strong track record of operationalizing cross-functional work and taking a data- and user-driven approach to solving problems
- 6-8 years in a strategic marketing role, with at least 3+ years in a product marketing role spanning both B2C and B2B (nice to have)
- Proven success bringing new digital product(s) to market across many owned and earned marketing channels, from ideation of the product offering through the launch execution
- Experience making data-driven decisions using analytics, with reporting capabilities (Looker a plus)
- Experience in rethinking or evolving product positioning strategies for a business, plus a curiosity to build out new programs and proactively bring recommendations to senior leadership that will drive business growth
- A strong ability to understand technical feature functionality and translate this into compelling, user-focused messaging and communications
- Experience working cross-functionally with both creative teams as well as business & technical teams, with a desire to dig into the data and get their hands dirty to gain insights and solve problems
- Proven ability to collaborate and influence other teams to ensure strong business impact
- Ambitious self-starter with strong ownership attitude and willingness to roll up sleeves to get the job done
- Strong attention to detail and excellent organization skills, including ability to manage multiple projects and responsibilities
- Previous experience in tech or startup
What the job involves
- The Senior Manager of Product Marketing at Paperless Post is responsible for successfully bringing new digital products into the market
- This includes building and executing a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the development and execution of the end to end go-to-market plan that drives real business impact
- They will deeply collaborate within marketing as well as with product, engineering, merchandising, and consumer insights to impact product definitions and roadmaps that drive product adoption and business growth
- The role will report to the SVP, Marketing
- Lead and manage all new product marketing launches from developing high-impact strategies and customer journey mapping, through go-to-market launch plans
- Lead the development of product positioning and messaging, leveraging deep customer insights, funnel data, and competitive intelligence to inform decisions
- Collaborate closely with the Product, Insights, and Customer Operations teams to determine when and how to market to users including participation in user testing to inform go-to-market product launch positioning
- Build and maintain a deep understanding of our product offering, full user-funnel, and pricing to determine the most appealing attributes to users, while also collaborating with creative and product teams to clearly and succinctly communicate the benefits to all target segments, both on-site and off-platform
- Collaborate with individual marketing channel owners as well as Product, Merchandising and Insights to develop robust on and off-platform launch plans for new product or feature launches, also ensuring prioritization of key initiatives in product roadmaps
- Monitor competitive trends, particularly from a product offering and feature set standpoint, in order to inform our value proposition and the evolution of our positioning
- Own and manage the strategic use and planning of both new and existing owned marketing placements (e.g. on-site, transaction email, and app) to drive awareness and conversion for all marketing efforts, in partnership with the Merchandising and Product teams
- Be the champion of our product both internally and externally to educate others on the benefits and use cases of our product and also to advocate for product improvements and optimizations based on what the market needs and wants
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Articles
Leadership
Alexa Hirschfeld
(Co-founder)Co-founded Paperless Post in 2007 after graduating from Harvard.
James Hirschfeld
(Co-founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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