Field Marketing Manager, Instructure
£50-60k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
£50-60k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- 5+ years experience in marketing strategy, campaigns and events
- Bachelor’s degree, or equivalent work experience
- Excellent writing and editing skills, with an adherence to SEO
- Self-starter with demonstrated ability to work in a fast-paced, dynamic environment
- Strong interpersonal communication, teamwork and project management skills
- Strong ability to analyse data and draw upon actionable insights
- Understanding how campaigns contribute to a multi-channel demand creation approach
- Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable
- Detail-oriented, holistic thinker
- Can balance competing priorities
- Planning/project management—highly organised; Ability to juggle multiple projects in a dynamic, high-paced environment
- Leadership and initiative to drive business objectives—self-starter
- Agency management, cross-matrix resource management
- Ability to understand decision impact on other areas of the business
- Strong oral/written communication skills
- Strong consultative marketing approach in order to effectively engage with sales
- Highly collaborative
What the job involves
- The Field Marketing Manager will be responsible for campaign strategy, development and implementation across EMEA. Working closely with global teams this role will identify the unique needs across the region and manage the content and event calendar.
- As a key member of the Marketing team, you will collaborate across demand generation, product marketing, sales and sales development teams. The ideal candidate will have strong integrated marketing experience, and the ability to track campaign performance through to business outcomes
- This role reports to the Director of Marketing EMEA
- Develop campaign strategy to maximise demand generation across multiple segments and geographies
- Work with resellers to generate demand for Instructure products and services
- Identify, plan and deliver and/or participate in owned and 3rd party events, including CanvasCon - our flagship regional event
- Leverage and localise campaigns by partnering with content and event teams across the globe
- Manage creative and event agencies to deliver quality campaigns on time and to budget
- Manage the campaign calendar for EMEA and work with stakeholders across the region to develop a regular cadence of articles, ebooks and events
- Success Metrics:
- Campaign engagement (View through, open rates, click through rates)
- Demand funnel KPIs (volume, conversion, velocity, value)
- Sourced and Influenced Pipeline
- Sourced and Influenced Bookings
- Campaign ROI
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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