Marketing Manager, eBay
Microsoft Ads
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
- Project management -- Experience with planning and leading projects end-to-end
- Campaign Management – Experience with setup and day to management of marketing campaigns within Microsoft Ads
- Bachelor’s degree in business, finance, applied mathematics or related field preferred
- 2-5 years professional experience
- General knowledge of Paid Search Marketing a plus
- Ability to conceptualize business problems and solving them through data analysis
- Curious in nature and enjoys sleuthing data to identify insights
- Works well independently while maintaining collaborative relationships with team
- Strong oral and written communication skills – comfortable presenting to groups
- Strong personal work ethic, including personal initiative and ownership
- Ability to lead multiple projects simultaneously and balance priorities
- Experience with SQL scripting and self-serving on data from multiple data platforms
- Working knowledge of analysis techniques -- regression, clustering, prediction
- Hands on experience with R, Scala, Python or equivalent tools a plus
- Microsoft Ads, AdWords & other online marketing platform experience a plus
What the job involves
- We are seeking a dedicated Marketing Business Analyst to shape and implement our global Paid Search strategy
- You will tasked with driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads Shopping & Text Ad campaigns within the Global Marketing team
- Microsoft Ads is a significant & growing part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business
- With unmatched inventory eBay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers
- Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations
- This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hard working team, is methodical, takes ownership, and can quickly synthesize critical metrics
- Campaign execution, optimization, and ongoing monitoring
- Define/lead campaign objectives in a fast paced, constantly evolving environment
- Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
- Influence campaign strategy – staying aligned and working towards achievable outcomes
- Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
- Collaborate with business stakeholders to establish clear marketing goals and results
- Ad hoc issue investigation and quantification of business impact
- Communicate results consistently and clearly
- Contribute to test ideation – hypothesis, measurement, design
- Build and organize regular reporting documents and status updates
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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