Vice President of Marketing, Swayable
$225-275k
+ Equity Options
3 days a week in office (Williamsburg, Brooklyn)
Consumer opinion testing
Posted today
Consumer opinion testing
21-100 employees
Posted today
$225-275k
+ Equity Options
3 days a week in office (Williamsburg, Brooklyn)
21-100 employees
Company mission
To accelerate social and economic progress by making scientific insights instantly accessible to decision-makers.
Role
Who you are
- This is a hands-on leadership role for a full-stack B2B SaaS marketer who has helped a company scale meaningfully and knows how to turn marketing into real business impact
- You’ve led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
- You’ve marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
- You have depth across demand gen, brand, events, content, PR, and sales enablement
- You are analytical, ROI-oriented, and comfortable using data to guide decisions
- You are a strong storyteller who can simplify a sophisticated product and category
- You are scrappy, creative, commercial, and comfortable in a broad mandate
- You bring strong judgment, executive presence, and clear communication
- Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred
What the job involves
- Swayable is looking for a VP Marketing to own and scale the full marketing function through our next stage of growth
- Reporting to the CEO and serving as a member of the leadership team, this person will lead marketing across demand gen, events, thought leadership, content, brand, PR, sales enablement, and marketing operations
- Events are a major channel today, so we’re especially excited by leaders who know how to make executive engagement, industry moments, and owned events translate into meaningful ROI
- Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
- Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
- Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
- Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
- Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
- Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
- Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
- Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function
Our take
Campaigning, whether for a brand, a charitable cause, or a political office, is getting harder by the year. Siloed demographics, patchy data, and bad market research means many messages aren’t getting through - something that Swayable is looking to change.
The company essentially runs randomized A/B testing on campaign videos to see which is the most persuasive for their clients. Swayable pulls demographic audiences from sites like Facebook, Amazon Mechanical Turk, and Fiverr, and returns analysed performance results to its customers within 12-24 hours.
This kind of rapid-turnaround market insight is crucial for organizatinos looking to fine-tune their messaging. It won the company itself good business, too - Swayable began with Y-Combinator, and has gone on to score a remarkable slate of clients including the Biden Harris campaign, Amazon, Airbnb, and Paramount.
Swayable’s express commitment to truth-telling and fighting misinformation is a smart play in today’s climate. With an impressive team of physicists and founders at the helm, Swayable is in a strong position to continue winning big business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2018
$0.2m
SEED
Feb 2018
$0.2m
SEED
Total funding: $0.3m
Company benefits
- Commission structure
- Equity options
- Full healthcare coverage with no employee contribution required
- Generous PTO and parental leave
- 401K
- Opportunity to support some of the most important storytelling and social change campaigns in the world
Company HQ
Midtown Manhattan, New York, NY
Leadership
James Slezak
(CEO & Co-Founder)Has founding experience with Win Back Respect, Purpose, Peers.org, and New Economy Lab. Along the way has also worked as a McKinsey project lead, and spent time in various director roles at The New York Times.
Valerie Coffman
(CTO & Co-Founder)Previously an NIST physicist, before moving on to found Feastie, and then taking up a CTO/Chief Science Officer role at Xometry.
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