Creative Lead, Tracksuit
Tracksuit Studio
+ Employee Share Option Program
Brand tracking dashboard
Job no longer available
Brand tracking dashboard
201-500 employees
Job no longer available
+ Employee Share Option Program
201-500 employees
Company mission
To get brand data in every boardroom.
Role
Who you are
- You've probably got a diverse creative background, maybe out of alternative media, maybe you ran a branded-content studio inside a media company, or you managed a big-time podcast production. You've built teams that look more like a modern newsroom than an old sk00L agency set up
- Someone who's made their career out of making things, proactively creating your own opportunities rather than waiting for a brief. Show us
- Probably a writer's origin, or at least an obsession with language and words. You've told a lot of stories, written a lot of taglines, scripts, subject lines, love letters. You're comfortable being a copy custodian for the brand (not the core writer, more like an editor-in-chief of a newsroom), and you know the power of a great headline and have mourned the death of the em dash. Thanks AI. #RIP
- Someone who can turn mundane moments into watchable stories, and think conceptually across video, social, and copy without needing to specialise in just one lane
- We're after someone who embodies Tracksuit's spirit of freedom and unexplainable joy. Excited to get out of bed every day to build a brand that stands apart on point of view, not product features. If you're someone who will relentlessly dig for and defend ideas that make people laugh, cry, learn, or genuinely feel something, you'll thrive here
- Experience leading creative talent and multi-disciplinary teams from concept to launch
- Proven track record shipping integrated campaigns at a high craft bar, whatever the budget
- Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy
- A knack for turning even dull insights into culture-driving ideas people actually want to watch
- Excellent communicator: you simplify complexity, make fast calls, and bring people with you
- Experience managing agencies and partners across markets, known for raising quality and speed
- A portfolio of world-class craft and storytelling that earns attention rather than buying it
- Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas
- Experience setting up creative operating rhythms with marketing, product, and design
- Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly
What the job involves
- This is a senior, hands-on leadership role as day-to-day creative leader of Tracksuit Studios: setting the creative standard, building a high-performing team, and working with growth, brand, and product to make sure the work lands
- Your crew: an in-house creator, video editor, writer, and social media manager. Plus all future weird and wonderful creative talent you bring in as we scale. Here's a day in the life:
- Develop concepts, campaigns, and brand platform work across every channel and format
- Provide creative direction across the full department, your authority extends beyond your direct reports
- Manage and grow a team of writers, video editors, TikTokers, social media managers and other weird, wonderful talent who want to do the best work of their careers
- Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - you're a player/coach, not a spectator
- Work with product, growth, and marketing science to turn briefs into ideas that travel
- Brief and direct freelancers and production crews during campaign peaks and big brand moments
- Set the creative processes, review cadences, and quality bar as the department scales
- Keep voice, tone, and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit, style and vibes
- Work closely with the Global Art Director, Brand Manager and wider design crew (separate teams, also under Brand) to ensure the brand asset buffet is growing not just follower counts
- Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated
- Give honest critique and mentorship that builds taste, not just manages workload
Our take
A stellar marketing strategy is a must-have for brands these days, but it can be a struggle to measure whether their approach and effort are paying off. This is where Tracksuit comes in, with its dashboard to track brand health, demonstrate return on marketing spend and answer the question, "Is what we're doing working?"
With Tracksuit's dashboard, users can toggle through different views of their data, such as funnel, profile and timeline - all combining to supply a comprehensive look into where their marketing strategy is working vs not. Where the company stands out is in how digestible it has made this information, allowing marketing teams to make impactful changes in record time.
It's an exciting approach to a problem that many businesses are keen to fix, which gives Tracksuit a broad pool of potential clientele. The company has received significant investment across a few rounds, the latest of which is being used to officially launch into the US and UK markets, expand research and platform capabilities, and democratise previously unavailable markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2025
$23.9m
SERIES B
Feb 2024
$12.5m
SERIES A
Total funding: $40.7m
Company HQ
Auckland CBD, Auckland, Auckland
Leadership
Matthew Herbert
(Co-Founder & Co-CEO)Previously Head of Business Development at Mish Guru, and Christchurch City Lead for Uber. Also the former President of the University of Canterbury Commerce Society (UCOM), and worked in Marketing and Promotions at MediaWorks NZ.
Connor Archbold
(Co-Founder & Co-CEO)Partner at Previously Unavailable, and Flock Angel (Scout) at Blackbird. Was a Growth and Operations Consultant for 5 years, and before that was COO at Mish Guru.
Salary benchmarks
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