Lifecycle Marketer, Kiddom
$90-160k
+ Equity
Personalised teaching and learning for children
Open for applications
Personalised teaching and learning for children
101-200 employees
Open for applications
$90-160k
+ Equity
101-200 employees
Company mission
To empower learners and teachers to achieve their full potential by connecting assessments, a digital curriculum, and instruction in one platform.
Role
Who you are
- 3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
- Demonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)
- Deep understanding of lead nurturing, behavior-based automation, and segmentation strategies
- Familiarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachers
- Experience partnering with cross-functional teams to align lifecycle efforts with GTM strategies
- Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
- Proficiency in HubSpot and Salesforce
What the job involves
- Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform
- As our footprint expands—especially in states where curriculum adoption plays a critical role—we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education
- This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention—ensuring we nurture relationships at every stage of the customer journey
- Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, high-stakes K–12 curriculum market
- Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle
- Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell
- Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach
- Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions
- Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience
Our take
Digital education has become an increasing reality in recent years. Whilst services such as Zoom have provided platforms for remote teaching, the minimal functionality of such services has outlined the lack of digital engagement tools that classrooms require.
Kiddom develops a collaborative learning platform for K-12 schooling that aims to provide integrated solutions to not only remote teaching but also in-person school and homework assignments. The platform allows teachers to assign tasks and to collaborate with students on them, whilst the software gathers data to provide insights on student engagement and performance.
The startup currently provides its services to individual teachers for free, but solutions for inter-institutional curriculums come at an annual subscription fee. Kiddom’s approach aims to provide solutions and fill the gap between remote and in-school teaching, at the same time as integrating student analytics to optimize and personalize the way students are educated.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$35m
SERIES C
Mar 2018
$15m
SERIES B
Total funding: $56.5m
Company benefits
- Competitive salary
- Meaningful equity
- Remote friendly culture with budget to make sure you can work comfortably from home or office
- Health benefits: medical, dental, vision, disability and life insurance
- Flexible vacation policy
Company HQ
Financial District, San Francisco, CA
Leadership
Ahsan Rizvi
(CEO & Founder)After an MSc at the University of Illinois, Ahsan spent a year as a Fulton Collective LLC Partner, before co-founding Le Sensor in 2010. They leveraged this entrepreneurial experience to found Kiddom in January 2015, serving since as CEO.
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