Senior Copywriter, The Farmer's Dog
$138-145k
+ Equity packages
2+ days a week in office (Greenwich Village, London)
Human-grade dog food delivery
Open for applications
Human-grade dog food delivery
501-1000 employees
Open for applications
$138-145k
+ Equity packages
2+ days a week in office (Greenwich Village, London)
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 5+ years of experience as a copywriter within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required
- You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration
- You’re comfortable with turning a specific project around in minutes, or spending a day brainstorming on a blank page
- You take projects by the horns and can identify opportunities, push through blockers, and pivot quickly when necessary
- You can quickly grasp a brand’s identity and voice, with an ability to push into new territory while staying within the brand's copy guidelines
- You’re well-versed in the production cycle and process, including on-set experience
- You are able to thrive in a fast-paced and ambiguous environment, are naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
- You are an owner, have excellent problem-solving skills and can prioritize tasks effectively
- You’re a true dog person -- even if you don’t have one!
- Please do not include a pitch or any other work product with your application; we do not consider or use unsolicited ideas as part of creative development in our marketing
What the job involves
- We’re looking for a Senior Copywriter who can conceive and develop strategically sound, smart, culturally resonant work across every platform
- The work you build will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives!
- You’ll create work that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists
- You’ll continue to elevate our brand as one that’s known for engaging, smart, and inspired creative and content
- Conceptualize and develop all creative from performance-driven ads to integrated brand campaigns and activations in partnership with a Senior Art Director
- Develop strong, engaging, and concept-driven assets for social-first content
- Lead various advertising campaigns, working closely with internal and/or external video partners from the concept phase to the final sound mix
- Help develop the brand’s tone of voice that’s consistent with our mission and ethos in support of long live dogs
- Continually look for creative opportunities to push our brand message and identity through owned channels like in-box collateral, digital comms, and more
- Work cross functionally to immerse yourself in the product and brand and execute on business needs and objectives
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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