Director of Event Programming, Zeta Global
$140-160k
Plus Employee Equity and Stock Purchase Plan
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$140-160k
Plus Employee Equity and Stock Purchase Plan
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum of 10 years relevant experience in event programming and speaker management. Experience in martech, media, or tech-driven industry strongly preferred
- Proven experience in managing multiple content tracks and curating speaker lineups for large-scale, high-profile conferences. Experience working directly with senior executives to align programming with business goals and audience needs
- Established network of Executive leaders and influencers. Ability to leverage relationships to secure high-profile speakers and thought leaders for Zeta’s events
- Excellent communication skills, with the ability to engage and build relationships with senior executives, internal stakeholders, external partners, and speakers. Strong presentation and writing skills
- Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment
- Familiarity with martech tools, content management systems, and event management software. Expertise in Microsoft Office Suite is required; familiarity with other digital tools is a plus
- Strong editorial judgment and the ability to create compelling, strategic content for conferences that will captivate audiences and drive engagement
What the job involves
- Zeta is seeking a dynamic and experienced Director, Event Programming to shape and lead the programming strategy for Zeta’s premier annual conference
- Zeta Live, as well as smaller Proprietary thought-leadership events and Industry Conferences throughout the year. This individual will play a crucial role in programming content that resonates with executives and thought leaders across the martech and adtech industries
- As the Director, Event Programming you will be responsible for researching and securing senior-level executives, well-known keynote speakers and thought leaders across industries
- The role will be pivotal in driving content strategy and ensuring Zeta’s proprietary events and industry event participation offers cutting-edge insights on the future of marketing
- You will collaborate closely with Zeta’s internal teams including marketing, sales, content and senior leadership to create compelling programming that enhances the overall event experience and delivers value to our clients and prospects
- Speaker Sourcing & Engagement: Identify, research, and secure top-tier speakers from brands and agencies across various sectors. Engage with senior-level executives, innovators, and thought leaders to ensure content reflects the latest trends, solutions, and insights shaping the marketing technology landscape
- Speaker Management & Logistics: Lead day-to-day communications with speakers, managing outreach, booking, and logistics [including travel] when needed. Ensure all speaker-related communications are handled smoothly, including drafting preparatory documents (bios, questions, session descriptions) and tracking speaker commitments. Includes podcast bookings
- Event Content Creation: Develop and edit detailed event schedules (ROS), agendas, session titles and abstracts, and program copy that align with Zeta’s brand and event objectives. Work with speakers to craft engaging session topics and on-stage dialogues that resonate with the conference audience
- Executive & Sales Collaboration: Collaborate closely with Zeta’s internal teams to align on programming vision and ensure the event content reflects Zeta’s key initiatives and values. Manage the creation of session materials, including speaker prep documents, program intros, questions, and key talking points
- On-Stage Moderator and Speaker Collaboration: Coordinate with interviewers and moderators to draft scripts, outlines, and preparatory materials for on-stage conversations, panel discussions, and interviews. Ensure smooth transitions and engaging interactions between moderators and speakers during live events
- Digital Content Integration: Source and curate relevant digital assets (images, videos, case studies) to enhance live event programming and on-stage discussions. Utilize these assets to provide context and deepen the audience’s understanding of session topics
- Event Script Development: Write, edit, and update event scripts, including VOGs, welcome remarks, session transitions, closing statements, and other event elements, ensuring a seamless flow of content throughout the event
- Speakers Bureau Management: Maintain and regularly update Zeta’s Speaker Directory (including Zeta SME’s), tracking speaker engagements, contact details, and areas of expertise to ensure a curated, easily accessible database of potential speakers for future events
- Speakership Opportunities: Pitch Zeta SME’s to speak at Industry Conferences to position Zeta as thought leader in the marketplace
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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