Creative Strategist, Flo
Video
£58-70k
+ Performance incentive scheme
2+ days a week in office
Period tracker app
Be an early applicant
Period tracker app
501-1000 employees
Be an early applicant
£58-70k
+ Performance incentive scheme
2+ days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Strong communication skills in English (written and verbal)
- Minimum of two years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with hands-on experience producing UA and ASO assets
- Proven portfolio showing your journey from concept to creative execution with measurable results across a broad range of video content
- Data-driven mindset with the ability to leverage analytics to drive key performance metrics (CTR, CR, engagement, etc.)
- Proficiency with project management tools like Jira, Confluence, Google Calendar & Sheets, and deep understanding of creative production workflows
- Awareness of industry trends and emerging design technologies, with the ability to spot lasting creative opportunities vs fads
Desirable
- Experience specifically with video creative for paid social UA campaigns
- Familiarity with budgeting and resource allocation for creative projects
What the job involves
- We’re looking for a Creative Strategist (Video) who combines sharp strategic insight, creative flair, and strong leadership to craft video campaigns that don’t just get noticed — they move people
- Join us in shaping marketing that empowers women’s health and drives real impact
- Analysing real-time data to provide strategic direction on video creative elements for paid user acquisition campaigns across social media channels
- Leading the creation and management of video creatives, ensuring alignment with marketing goals and the Flo brand through clear, actionable creative briefs
- Managing timelines and resources to deliver creative assets on schedule and to specification
- Collaborating closely with paid UA teams, marketing, and creative talent (writers, visual and motion designers) to develop and execute compelling video content
- Ensuring creatives are optimized for devices, platforms, and audience segments
- Providing ongoing feedback during production and maintain quality, consistency, and brand integrity
- Adjusting creative concepts and campaigns based on performance insights to continuously improve results
- Measuring and analysing the effectiveness of video assets and campaigns, using insights to inform future strategy and execution
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Growth in video creative’s contribution as a driver of paid UA success
- Tangible impact on overall paid UA campaign growth and ROI
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
Bloomsbury, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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