Director of Lifecycle Marketing, Clair
$162.4-172.4k
+ Equity
More information about location
3 days a week in office
Wage advance service
Be an early applicant
Wage advance service
21-100 employees
Be an early applicant
$162.4-172.4k
+ Equity
More information about location
3 days a week in office
21-100 employees
Company mission
To create financial freedom for America’s workforce.
Role
Who you are
- We are looking for a Director, Lifecycle Marketing who is ready to take the lead on building, executing, and optimizing lifecycle marketing strategies for all of Clair’s products
- Experience: 5-7+ years of experience in lifecycle or retention marketing, preferably in a fintech, SaaS, or B2C company
- Braze Proficiency: Demonstrated expertise with Braze, including email production and coding, campaign management, automation, segmentation, and reporting
- HTML & CSS: Ability to read, adapt, and optimize HTML and CSS for email and in-app messaging templates
- Autonomous Execution: Proven ability to independently manage multiple products, develop strategy, and execute campaigns with limited oversight
- Analytical Skills: Strong proficiency in data analysis and experience with reporting tools. Able to interpret complex data to make informed marketing decisions
- Customer-Centric Mindset: Deep understanding of customer journey mapping and experience developing customer-centric lifecycle strategies
- Project Management: Strong project management skills, with the ability to manage timelines, prioritize tasks, and lead cross-functional projects
- Testing & Optimization: Experience with A/B testing, multivariate testing, and familiarity with statistical methods for campaign optimization
- Collaboration: Excellent interpersonal and communication skills, with a collaborative mindset and ability to work across multiple departments
- Creative Problem Solving: Ability to think creatively and strategically to identify and resolve challenges and increase customer satisfaction with limited resources
What the job involves
- In this role, you will drive end-to-end customer growth, engagement, and retention initiatives across multiple channels, using our customer marketing automation platform, Braze
- You’ll have the autonomy to own two products within Clair’s suite and will work cross-functionally with Product, Design, Data, and Customer Support to design journeys that foster loyalty, increase engagement, and support product growth
- Lifecycle Marketing has a unique impact on Clair given the fact that it is one of our only means of communication with our users, because we are an embedded product
- Note, this is an autonomous director-level role as an individual contributor
- While there will be opportunity to hire a team at some point in the future, we are expecting this individual to take on strategy and campaign creation in Braze, with some support from copywriters and design
- Own the Strategy: Develop and lead lifecycle marketing strategies for two core products, focusing on customer growth and onboarding, engagement, retention, and reactivation
- Campaign Development & Execution: Design, implement, and analyze automated multi-channel campaigns (email, SMS, in-app messages, push notifications) to drive product engagement and meet business goals
- Braze Expertise: Utilize Braze to independently manage and optimize customer journeys, segmentation, and personalized messaging. Ensure best practices for lifecycle marketing within Braze are followed and continually optimized
- Data-Driven Insights: Analyze customer behavior and campaign data hand in hand with our data analytics team, to understand key drivers of engagement and retention. Use insights to optimize and iterate on lifecycle strategies, reporting on key metrics to stakeholders
- Segmentation & Personalization: Create and refine customer segments to deliver targeted, relevant, and personalized messaging throughout the customer journey
- Cross-Functional Collaboration: Work closely with Product, Compliance, Design, Data, and Customer Support teams to align lifecycle marketing initiatives with broader business objectives and product launches
- Experimentation: Lead A/B testing and multivariate experiments to continuously improve campaign performance, message relevance, and customer engagement
- Customer Advocacy: Act as a champion for the customer, identifying and addressing pain points within the lifecycle to foster loyalty and advocacy
Our take
Clair is a social impact fintech startup offering instant no-fee pay access, so that gig companies and HR tech can offer hourly workers cash advances on their earnings. It aims to both mitigate the risks taken on by workers in the growing gig economy, and help gig companies recruit and retain their workforce in a market characterized by fluctuating demand.
Clair secured a high level of funding from Thrive Capital, a big win given their reputation for funding and building game-changing fintech. This is a game that certainly looks set to change - with 80 million hourly workers and 60 million gig workers, this precariously positioned segment of the US workforce is both large and growing.
Mastercard, MetaBank, and Galileo have all thrown their weight behind Clair to provide the financial infrastructure that makes their payment model possible. Following the recent surge in the gig economy, Clair offers both an attractive and necessary tool to sustain the livelihoods of the people working in this sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2023
$25m
EARLY VC
Jun 2021
$15m
SERIES A
Total funding: $45.1m
Company benefits
- 100% Medical, Dental, & Vision Coverage, with option to extend to your family
- Fully-paid parental leave
- Company-sponsored 401k, HSA, and FSA
- Unlimited vacation
- Work from home setup allowance
- Access to your earnings every day on Clair
- Company-sponsored short-term and long-term disability insurance
Company values
- Focus on What Matters
- Bring Others Along
- Adapt to Make an Impact
- See Feedback as a Gift
- Take Ownership
- Listen, Learn, then Speak Boldly
- Never Miss an Opportunity to Have Fun
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Alex Kostecki
(CRO)Alex worked at Deloitte for 6 years, spending time in strategy and operations consulting before co-founding Clair.
Nico Simko
(CEO)Nico worked in Fintech M&A at J.P. Morgan and is part of the Finance Council for Forbes.
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