Senior Marketing Data Analyst, Zynga
+ ESPP
2-5 days a week in office
Social game developer
Be an early applicant
Social game developer
1001+ employees
Be an early applicant
+ ESPP
2-5 days a week in office
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization
- Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
- Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow
- Strong analytical and problem-solving skills with the ability to translate ambiguous questions into data-driven insights
- Strong communication skills — you can explain complex data in simple, actionable terms
- Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus
- A team player, you establish effective relationships to work with others for the win
- Proven work experience in data analytics or data science roles
- BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred
What the job involves
- We are looking to welcome yet another brilliant Senior Marketing Data Analyst into our Marketing Analytics team
- As a Senior Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams
- These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts
- The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently
- Partner closely with marketing and cross-functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives
- Lead analytical deep dives to surface insights and translate them into actionable recommendations for senior stakeholders
- Visualize and communicate analytical findings clearly, enabling data-driven decision-making across the organization
- Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives
- Proactively explore and prototype opportunities using AI-driven automation to streamline investigations and improve decision-making
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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