Director of Growth Marketing, Included Health
$149.4-274.4k
+ Equity + Performance-based bonus. Salary dependent on location
Digital healthcare provider
Open for applications
Digital healthcare provider
1001+ employees
Open for applications
$149.4-274.4k
+ Equity + Performance-based bonus. Salary dependent on location
1001+ employees
Company mission
To raise the standard of healthcare for everyone, everywhere.
Role
Who you are
- 8+ years of experience leading paid digital media and/or growth/performance marketing
- Deep understanding and proven experience managing acquisition campaigns, strategies, and benchmarks
- Deep expertise with the consumer conversion funnel – from awareness, consideration, demand gen to conversion
- Experience with direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition
- Experience optimizing significant marketing investment
- A bias toward change and comfortable operating in the grey
- Collaborative and able to build partnerships with data, creative, brand and site merch teams
- Digital marketing expert, specific to latest consumer and media trends
- Engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies
- Remain seated in a stationary position for prolonged periods
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
- Ability to work with leadership, employees, and members in an appropriate manner
What the job involves
- As our Director / Head of Growth Marketing you will lead the next chapter of growth, overseeing the entirety of our growth marketing program: developing vision, strategy, and accomplishing performance-based growth marketing plans including oversight of a multi-million dollar paid media budget
- You will report to the Included Health Senior Director of Care Delivery & Strategy
- You will use your leadership experience and subject matter expertise to build a high-performing team that is focused on delivering world-class visit growth for Included Health
- Drive growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion
- Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets
- Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc
- Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth
- Implement and monitor measurement metrics and attribution modeling in partnership with the product/data insights team
- Use insights to improve campaigns, channels and tactics for maximum performance
- Lead. hire, and develop an outstanding, high-performing team of digital media marketers providing a vision and guidance on messaging, contact strategies, segmentation and campaign measurements
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalised groups means they often avoid care at a rate that is around 3x greater than the border US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. It currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employee spouses and children can access Included Health services at no cost
- For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees
Company values
- We put the member first - Members are the center of our universe. We take the member’s call, hanging up on the boss if we need to. We work together to achieve health outcomes and member moments worth celebrating. We advocate for a healthcare system that works for everyone
- We're here for outcomes - We know that effort is not a substitute for impact. We reward problem solving, removing obstacles and getting it done with integrity. We take accountability for our outcomes, good or bad
- We seek diverse perspective - Diverse voices make a meeting. We walk away from the echo chamber. We create space for different points of view and bring data to inform our thinking. We speak with candor, debate with respect, listen to feedback and follow through with action
- We value change - We know change is our opportunity and adaptation is our super power. We move towards gray spaces, understanding that we may not get it right the first time. We manage ambiguity and are always ready to take on new challenges. We are lifelong learners
- We lead the way - We ask ourselves every day, “is there a better way?” We work together to spark innovation, break down barriers and make wise bets. We encourage unconventional thinking that inspires and works to solve complex problems
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Owen Tripp
(CEO & co-founder)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
Diversity, Equity & Inclusion at Included Health
- We’re committed to creating teams that reflect the diversity of our members and ensuring a welcoming and inclusive workplace for people of all backgrounds, beliefs and identities. We’re proud to support our employee resource groups for Women, People of Color, Parents, members of the LGBTQ+ community, and more
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