Marketing Apprentice, Live Nation
Genre Team (24 months FTC)
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Minimum of five GCSE 9-4 grades (including Maths, English)
- Good IT skills and effective in using MS Office Pack (Advanced Excel, PowerPoint, Word, etc.)
- Excellent verbal and written communication skills
- Ability to interact confidently and build good relationships within the team and with collaborators
- Ability to work with briefs and processes
- Ability to demonstrate pro-activeness and use own initiative
- Knowledge or exposure to digital marketing will be advantageous
- Demonstrate professional manners (eg, behaviour, timekeeping, punctuality)
- Demonstrate an optimistic self-starter attitude to work
- Commitment to undertake training, positive approach to learning and self-development
- Ability to work under pressure
- Exceptional attention to detail. High accuracy is a must
- Ability to think creatively and solve problems
- Organisational skills: ability to prioritise tasks and manage time to meet deadlines
- Genuine passion for live entertainment
What the job involves
- This is a 24-month FTC position during which you’ll work and study towards obtaining the Level 4 Marketing Executive qualification
- As part of the Genre Marketing team you will be working on some of the biggest UK tours, events and productions across the UK live entertainment industry. The Marketing Apprentice will be responsible for providing marketing support to the Marketing Managers, assisting with announcements, onsales, campaigns and day to day marketing tasks. The team look after some of the biggest clients across Music, Sport, Arts, Theatre and Family
- Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show
- Work with the Genre Marketing team on implementing marketing activities for various tours and shows that go on sale through ticketmaster.co.uk
- CRM - Manage and deliver content for emails
- Social - Execute social media schedule
- Maintain and update Ticketmaster’s marketing activity database
- Maintain and update the artist's page
- Assist on the maintenance of other Ticketmaster sites (Universe, Ticketweb)
- Undertake any other relevant duties which fall under the general scope of the marketing role
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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