Senior Manager of Community Engagement & Growth, Bazaarvoice

• You are a natural leader with a deep understanding of digital marketing, community building, and customer experience
• You thrive in a fast-paced environment and are adept at leveraging data to inform strategy and optimize performance across multiple channels
• Bachelor's degree in Marketing, Communications, Business, or a related field
• 10+ years of experience in digital marketing, community management, or a related field, with at least 4 years in a leadership or management role overseeing multiple functions
• Proven experience in managing teams focused on user acquisition, engagement, and support within a B2C mobile app or digital product environment. (experience with Meta/Tiktok/Apple/Google ads)
• Strong understanding of paid marketing channels (e.g., mobile app install campaigns), email marketing platforms, and push notification strategies. (Experience with Braze encouraged)
• Demonstrated experience in content strategy, design oversight, and social media management for brand-building and community engagement
• Excellent leadership, communication, and interpersonal skills with the ability to inspire and motivate a diverse team
• Highly analytical and data-driven, with the ability to translate insights into actionable strategies
• Comfortable working in a fast-paced, dynamic, and evolving tech environment
• Passion for community building and delivering exceptional user experiences
• Experience with Mixpanel, Appsflyer or equivalent required Experience with Zendesk or equivalent required Experience with persona research encouraged

Desirable

• Influenster is seeking a dynamic and strategic Manager, Community Engagement & Growth to lead and optimize our key member-facing functions
• This role is crucial in driving the growth, engagement, and satisfaction of our vibrant community within the Influenster app
• You will lead a talented team across paid marketing, email marketing, content/design, member support, and social media management, ensuring a cohesive and impactful experience for our users
• Lead and Mentor: Directly manage and develop a team of professionals across diverse functions: paid marketing, email marketing, content/design, member support, and social media management. Foster a collaborative and high-performing team environment
• Drive User Acquisition: Oversee paid marketing strategies and campaigns focused on acquiring new members and driving app downloads. Collaborate with your team to optimize channels, targeting, and creative to achieve ambitious growth targets
• Boost User Engagement: Oversee the engagement team who focuses on email marketing and push notification strategies to increase weekly active users (WAU) and enhance participation within the app. Develop segmentation strategies and optimize messaging to drive key in-app actions
• Elevate Brand & Content: Oversee the Content/Design team, ensuring the creation of compelling and on-brand design assets and copy for the app, marketing campaigns, and social channels. Maintain a consistent brand voice and visual identity
• Ensure Member Satisfaction: Guide the Member Support team in providing timely, effective, and empathetic assistance to all inbound member inquiries. Analyze support data to identify trends and inform product or process improvements
• Grow Social Presence: Direct the Social Media Management team in developing and executing content strategies for Influenster's Instagram and TikTok channels. Drive community growth, engagement, and brand awareness through compelling social content
• Strategic Alignment: Develop and execute integrated strategies across all managed functions to ensure cohesive messaging and a seamless user journey from acquisition to ongoing engagement and support
• Performance Analysis: Define, track, and report on key performance indicators (KPIs) across all managed functions. Use data and insights to identify opportunities for optimization, test new initiatives, and iterate on existing strategies
• Cross-Functional Collaboration: Partner closely with product, engineering, and other internal teams to advocate for community needs, provide feedback, and align on initiatives that impact the user experience
• Stay Ahead of Trends: Continuously monitor industry trends, competitor activities, and emerging technologies in digital marketing, community management, and social media to keep Influenster at the forefront