Senior Data Scientist, Midi Health
Growth
+ Equity grants
More information about location
2-3 days a week in office (Palo Alto, CA)
Women’s midlife virtual healthcare clinic
Open for applications
Women’s midlife virtual healthcare clinic
21-100 employees
Open for applications
+ Equity grants
More information about location
2-3 days a week in office (Palo Alto, CA)
21-100 employees
Company mission
To bring compassionate, high-quality medical care to women 40+.
Role
Who you are
- Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Computer Science, Operations Research, Finance, Healthcare Informatics)
- 6+ years of industry experience as a Data Analyst/Scientist in marketing, growth, or general data analysis roles
- Supervised and unsupervised learnings, experimentation design and statistical analyses
- Proficiency in SQL, Python (pandas, numpy, sklearn), and statistics for data analysis, as well as data visualization tools (e.g., QuickSight, Tableau, Power BI), web analytics tools (e.g., Mixpanel), and version control tools (e.g., Github/Gitlab, CodeCommit)
- Good understanding of Ad Platforms. Example: Meta, Google, Podscribe, Trade Desk, etc
Desirable
- Experience working with healthcare data (e.g., patient appointments, electronic health records)
- Experience working with AWS
What the job involves
- Join Midi Health as our Senior Data Scientist, Growth. In this role, you will have a unique opportunity to uncover insights and build tools to help our marketing teams optimize our paid and unpaid channels for patient acquisition
- You will get the exposure to drive and build data products & tools that enable us to measure, optimize and scale our growth activity beyond just marketing to bring Midi expert care to more patients through various business partnerships
- Create and track marketing campaigns' Key Performance Indicators (KPIs) across various paid and unpaid channels
- Evaluate the return on investment (ROI) and customer acquisition cost (CAC) for marketing campaigns, identifying high-performing channels/creatives and areas for improvement, considering clinical specialty, patient retention, repeat visits, and lifetime revenue
- Leverage Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to provide actionable insights to the marketing team on budget allocation strategies
- Segment patients via clustering algorithms based on geographic regions to tailor marketing strategies effectively, considering regional differences in clinical capacity, insurance restrictions, etc
- Collaborate with the business development team to identify potential partners and monitor patient churn/retention/lifetime value (LTV) of patients from these partners via predictive algorithms
- Partner closely with the Product team and the Finance team to guide decision makings and project prioritization using data
- Establish appropriate analytics framework using cohort and funnel analyses to uncover actionable insights and identify growth gaps, while ensuring statistical rigor
- Work closely with the engineering team to design data schema and pipeline for external data from various channels
- Develop and maintain dashboards and reports for stakeholders to track performance metrics and key business indicators
Our take
Women’s health is widely known to be an under researched and undervalued sector of the global health market. There is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
The female founders built an offering from telehealth visits and at-home testing to supplement delivery. The company really looks to support women through a trying phase, tailoring to individuals needs rather than the age-old issue that the main healthcare system falls privy to of grouping all women in one.
A huge win for the company is that the program is supported by major insurance plans across 12 states in America - creating accessibility for the majority. With a large dose of funding, Midi Health will be able to continue to scale and expand its services to more states.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Apr 2024
$60m
SERIES B
Sep 2023
$25m
SERIES A
Total funding: $112.9m
Company values
- Care at the core - We are a care company, not a pharmaceutical company. We measure success based on how you feel, not how many prescriptions we write
- Long-term partnership - As your dedicated partner in health, we build your resilience with treatments that relieve your symptoms now, and prevent future problems
- Real evidence & results - We use evidence-based therapies and practices, and don’t stop iterating until we have found the integrative blend of solutions that works for you
- Reducing barriers to access - We work to improve outcomes and lower costs by bringing top-quality, insurance-covered care to women regardless of where they live
- For women 40+, by women 40+ - We center the healthcare needs and experiences of women in this unique life stage, because we’re founded by women who are living it, too
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Joanna Strober
(Co-founder)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-founder & COO)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Chief Branding Officer)A vast background in editing within the magazine industry. Went onto become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Midi Health