Global Senior Alliance Marketing Manager, Dig Security
Cloud, AWS
$152-245.5k
Leading cybersecurity protections and software platform
Be an early applicant
Leading cybersecurity protections and software platform
1001+ employees
Be an early applicant
$152-245.5k
1001+ employees
Company mission
To be the cybersecurity partner of choice, protecting our digital way of life.
Role
Who you are
- Proven track record of success in a partner marketing role within an ISV and/or CSP is required. Cybersecurity industry experience is preferred
- 10+ years of enterprise marketing experience including partner marketing
- Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)
- Good communication (written and verbal), reporting, and presentation skills
- Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
- Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
- Demonstrated pipeline impact of partnerships and programs
- Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
What the job involves
- Do you excel at building relationships and developing & executing marketing strategies? Are you passionate about cloud transformation? We’re looking for a Sr. Alliance Marketing Manager to join our Partners & Ecosystems Marketing team
- In this role, you will work with our cloud service provider partners and internal marketing teams to develop and execute strategic marketing programs
- The Sr. Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our AWS partnership
- You will drive strategic marketing initiatives to maximize the business impact of Palo Alto Networks joint solutions with AWS, serving as a thought leader within the alliance
- This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities within AWS, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact
- A deep understanding of both companies' products, target markets, and go-to-market strategies is critical
- Deliver marketing campaigns across customer segments and industries, extending throughout the marketplace and broader ecosystem to generate demand, build awareness and strengthen the partnership globally
- In this capacity, you will oversee all aspects of marketing within the partnership; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co-fund sources)
- Cultivate relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline through successful co-marketing programs with our cloud provider partners and create a preference for PANW integrated solutions with AWS
- Establish the marketing strategy and executing programs with strong project management skills
- Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing
- Develop and maintain strong relationships with the global AWS alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities
- Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall
- Build the strategy and ensure the execution of multi-channel, multi-partner programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans
- Champions the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions
- Develop a world-class digital experience to drive demand to AWS Marketplace listings to drive Paygo subscriptions, Free Trials and influence Private Offers
- Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments; leverage the ability of CSPs to increase deal size and velocity, and work with sales to facilitate engagement and deal flow
- Set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support
- Must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, and multi-city events
Our take
With cyber threats evolving at lightening speed, businesses need robust solutions to protect their data and infrastructure. And the global cybersecurity market is projected to grow significantly, driven by increasing cyberattacks and the adoption of digital transformation initiatives. Because of this, companies are seeking security platforms that can address these challenges efficiently.
That's where Palo Alto Networks steps in, a frontrunner in the cybersecurity arena. It offers a suite of AI-powered security solutions designed to safeguard enterprises across various sectors. Its platforms, such as Cortex XSIAM and Prisma AIRS, integrate advanced threat detection, zero trust architecture, and real-time response capabilities so organizations are ready to manage and mitigate risks.
Its leadership is evident too, with impressive growth and strategic partnerships. Recently the company surpassed $1.5M in sales through the Google Cloud Marketplace, highlighting the demand for its innovative security solutions. Additionally, a collaboration with AT&T aims to enhance cybersecurity offerings, further solidifying its position in the market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$34m
SERIES A
May 2022
$11m
SEED
Total funding: $45m
Company benefits
- Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
- Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
- Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
- Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long-term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24-month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
- Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
- Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day. Life at Palo Alto Network
Company HQ
Santa Clara, CA
Leadership
Nikesh Arora
(CEO & Chairman)Previously the President and COO at SoftBank, CBO at Google, and CMO at T-Mobile.
Nir Zuk
(Founder & CTO)Previously CTO at NetScreen Technologies, which was acquired by Juniper Neworks in 2004. They also co-founded OneSecure where they served as CTO and was the Principal Engineer at Check Point Software Technologies.
Lee Klarich
(CPO)Initially joined Palo Alto in 2006 as the EVP of Product Management and became CPO in 2018. Prior to this, they were the Director of Product Management at Juniper Networks and a Product Line Manager at NetScreen Technologies.
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