SEO Director, Salesforce
$177.6-281.1k
Salary is partially dependant on applicant’s location
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$177.6-281.1k
Salary is partially dependant on applicant’s location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- The ideal candidate is a great writer, is passionate about creating compelling digital experiences for websites, and is experienced delivering SEO results for high-traffic, B2B web programs
- The SEO Strategist is highly analytical, motivated, and has both the technical and creative expertise to drive SEO decision-making
- The candidate is an expert in SEO, content marketing, and web development best practices, and they have a strong grasp on emerging trends in generative AI, content automation, and personalization
- This candidate should have experience implementing multi-language, multi-regional SEO strategies, accounting for SEO localization guidelines and differences in local search behavior. The SEO Strategist relentlessly advocates SEO and content marketing best practices and educates internal stakeholders as well as external customers
- 7+ years working directly in SEO, with high-traffic website experience (B2B SaaS preferred)
- Expertise in technical, content, link building, local, off-page, and mobile SEO
- Excellent written and verbal communication skills
- Experience working with content marketing, website development, website migrations, UX, and personalization
- Experience with major CMS platforms, such as WordPress
- Ability to develop relationships with stakeholders
- Proficiency with analytics platforms, such as Google or Adobe Analytics, and the ability to analyze and understand web data
- Proficiency with tools like ScreamingFrog, Google Search Console, Ahrefs, Yext, SEMrush, STAT, Crazy Egg, Hotjar, Conductor, Brightedge, etc
- Proficiency with Microsoft Excel, Outlook, Word, Powerpoint, etc
Desirable
- 2+ years of experiencing leading SEO efforts for an enterprise company
- Experience working with job board websites or with recruitment marketing firms
- Experience managing SEO complexities of multi-language, multi-region websites
- Knowledge of conversion rate optimization, A/B testing, and landing page optimization
- Knowledge of Agile Methodologies, JIRA, GitHub, Asana, etc
- Proficiency in HTML/CSS
- Proficiency in MySQL and handling large database query sets
- Experience using generative AI to drive scalable web content solutions
- Experience in personalization, marketing automation, and AI-driven search
- Experience managing internal search and search tools
- Knowledge of lifecycle and performance marketing and the intersection with SEO
What the job involves
- The Web Strategy team at Slack is looking for a customer-obsessed and data-driven search engine optimization (SEO) specialist to drive SEO strategy, research, and implementation for our customer-facing website
- Reporting directly to the Director of Web Strategy at Slack, you will have ownership of, and lead SEO tactical implementation for the Slack Marketing Team
- In this role, you are responsible for delivering on the SEO strategies supporting non-paid traffic acquisition efforts, raising the bar for SEO efforts globally
- In this role, you will be working with strategic partners across both technical and creative disciplines, and the ability to earn trust with key stakeholders is paramount
- You will utilize a mix of new content creation as well as content, technical, and off-site optimization tactics to deliver on aggressive organic search traffic goals
- As a critical member of the Web Strategy team, you will have the opportunity to enhance both the Self-Serve and Sales-Led experience on the Slack website, impacting millions of visitors monthly
- The successful candidate will be seen as a subject matter expert by partner teams, and will actively promote SEO best practices and standards throughout the organization, allowing Slack new user acquisition to scale efficiently globally
- Implementing and improving upon current SEO strategy
- Developing in-depth content strategy based on keyword and market research
- Understanding how Content, CRO, UX, Performance Marketing, Web Analytics and Marketing Automation work together to create candidate journeys and enhance the candidate experience
- Developing best practices for data-driven, candidate-centric web marketing, with a strong consideration for local optimization marketing channels across various languages to drive organic growth
- Defining SEO standards and writing white papers for presentation to leadership
- Diving into issues and incidents as they occur and performing ad hoc analysis to solve or escalate complex problems
- Providing technical SEO requirements for multi-regional, multi-language enterprise web properties and interfacing closely with development and engineering teams
- Managing website and CMS migrations
- Setting up reporting frameworks to monitor performance and drive digital efficiencies
- Managing internal and external stakeholders
- Pursuing opportunities with new/untapped non-paid traffic generation tactics and working with the rest of the marketing team to develop innovative and effective marketing campaigns
- Keeping up to date with the latest SEO, content marketing, and web development industry trends
- Presenting to leadership on SEO results and conducting educational sessions with stakeholders
- Being a thought leader in the space, responsible for raising the bar across Slack and the wider Salesforce organization through case studies, thought leadership pieces, etc
- Working collaboratively with top-tier talent across Slack and Salesforce
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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