Global Marketing Analytics Manager, Sonos

• 5-7+ years of experience in a hands-on, dedicated marketing analytics or a similar data-focused role
• Demonstrated expertise in marketing measurement, including attribution modeling, econometrics (MMM), and campaign performance analysis
• Strong proficiency in leveraging analytical tools and platforms (e.g., SQL, Python/R, BI tools like Tableau/Looker) to extract and analyze data
• Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations
• Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels
• Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field

Desirable

• This position is considered hybrid, allowing for a combination of remote work and in-office collaboration
• Sonos Consumer Marketing is at the very heart of introducing the Sonos experience to the world
• We are the storytellers, analysts, and strategists charged with building meaningful connections with our customers and expanding the brand's global reach
• Our work has a direct line to business growth, where we bring the brand to life through impactful, data-driven campaigns
• Our approach ensures every investment drives meaningful results
• The team is dedicated to attracting new listeners, fostering our loyal community, and securing our place as an innovative leader in home audio
• As the Global Marketing Analytics Manager, you will be a crucial individual contributor within the Marketing Transformation & Operations team
• You'll use your expertise to analyze a multitude of marketing inputs and outputs, democratizing data through the creation of integrated frameworks, testing agendas, and dashboards
• You will manage and partner with agency resources to deliver deep, actionable insights that inform our strategic decisions and tactical optimizations across all global markets
• Your analytical prowess will directly shape how we measure success and drive the next chapter of Sonos’ growth
• You'll serve as the global subject matter expert for marketing analytics, providing a unified and comprehensive view of our brand and campaign performance across all channels and regions
• Analyze a multitude of marketing inputs and outputs to generate deep, actionable insights, translating complex findings into clear, concise, and compelling recommendations for marketing leadership and cross-functional partners
• Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives, utilizing econometrics models, incrementality solutions, and modern attribution
• Lead efforts to democratize marketing data by creating and maintaining integrated dashboards and data visualizations that provide self-service access to key insights across the organization
• Define and champion the strategic roadmap for our marketing analytics technology stack, ensuring the integrity and accessibility of data for a holistic view of customer journeys and campaign performance
• Develop and manage the marketing analytics testing agenda to inform strategic decisions and optimize global campaign performance
• Manage and partner with agency resources, providing clear direction and oversight to ensure deliverables are high-quality and aligned with business objectives
• Collaborate with engineering, data science, and finance teams to ensure data pipelines and tools are robust, scalable, and meet the evolving needs of the marketing organization
• Serve as a key strategic partner to marketing leaders and regional teams, advising on data-driven approaches to optimize marketing spend and resource allocation