Senior Director of Marketing Operations, Hinge
$238-285.5k
Dating app for meaningful relationships
Be an early applicant
Dating app for meaningful relationships
201-500 employees
Be an early applicant
$238-285.5k
201-500 employees
Company mission
To create a less lonely world by inspiring intimate, in-person connections.
Role
Who you are
- A seasoned leader with 12+ years in marketing operations, production, or program management, including 5+ years building and leading high-performing teams
- You’ve led go-to-market execution across brand, product, growth, and creative teams and know what it takes to get integrated work out the door
- Equally comfortable in strategy conversations and campaign production
- You see how the pieces fit together across Marketing, Product, and Operations
- You’re good at taking something complicated and turning it into a plan people can actually follow
- You know how to build and fix systems. You care about structure, but you’re not precious about it
- You balance speed and craft—you know when to push for momentum and when to slow down for refinement
- When things are unclear, you’re the person who helps the team figure out what to do next
- People want to work with you. You lead with care, make decisions when they need to be made, and invest in the people around you
What the job involves
- We’re looking for a Senior Director of Marketing Operations to help Marketing scale into our next phase of growth. This role sits at the intersection of strategy and execution—building the systems and discipline that enable our teams to deliver great work at global scale
- You’ll partner closely with leaders across Marketing (Brand Marketing, Comms, Product Marketing, Growth, Strategy, Cultural & Consumer Insights, Creative, and Social Impact) and report directly to the Chief Marketing and Communications Officer.
- You’ll be the person who shapes how Marketing operates day to day, keeping teams aligned, ensuring they have what they need, and helping them deliver across functions, regions and the organization
- Own and evolve the operating model for how Marketing plans, prioritizes, and makes decisions—in close partnership with Marketing leadership
- Lead annual and quarterly planning, OKRs, and progress tracking, driving cadence and alignment across discipline directors
- Define scoping and prioritization frameworks that focus budget, talent, and energy on the highest-impact work
- Drive alignment between Marketing’s roadmap and company-wide priorities. Partner with leaders across the business to flag risks and dependencies early and bring clear recommendations to Marketing leadership
- Help the team arrive at well-considered decisions and keep them moving forward—ensuring alignment holds across functions and that priorities stay clear as work evolves
- Forecast and manage capacity and volume across Marketing
- Design and implement how decisions get made and work gets approved across teams and leadership, so work moves efficiently through the organization
- Own the tools, systems, and workflows that help Marketing forecast demand, track progress, and measure impact
- Partner with Global Marketing for visibility into working and non-working spend and team operating budgets
- Lead and mentor the Marketing Operations team (producers, project managers, ops leads) and manage external contractors and freelancers
- Scale how Marketing gets work done: team structures, workflows, and ways of working
- Set clear standards for operational excellence while staying flexible across different workstreams and creative processes
- Formalize and strengthen how Marketing engages and manages vendors and agencies, from scoping and onboarding to ongoing oversight. Partner with Marketing leadership on sourcing and contracting decisions
Our take
Hinge is a dating app that stands out by prioritizing meaningful relationships over casual hookups. Designed for people seeking long-term commitments, it moves away from the typical "swipe" approach popularized by apps like Tinder. Instead, Hinge emphasized detailed profiles and compatibility-based recommendations so used can make deeper, more genuine connections.
Back in 2019, half of single people in the US had never tried a dating app. Fast forward to today, and online dating is just part of the norm. Hinge has carved out its place in this market by focusing on long-term meaningful relationships, and is certainly meeting the growing demand for companionship while riding the wave of the online dating trend.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and with online dating becoming the mainstream, Hinge looks pretty set to stay at the top.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Hybrid and Remote Work: If you're hybrid, you'll come in three times a week. We host our biweekly All-Hands meetings on Wednesdays (often with sweet treats).
- Dating: Experience what our users experience. All US-based Hinge employees receive a $100 monthly stipend for epic dates. Hinge Premium is also free for all employees and their loved ones.
- Retirement Benefits: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
- Health Insurance: high-quality medical, dental, and vision coverage for you and your family.
- Paid Time Off: 20 accruable vacation days annually. Plus 1 floating holiday, 10 wellness days, 1 community service day, and a generous company holiday calendar. PTO increases with tenure after 2 years with the company.
- Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents). We also subsidize fertility care and preservation services.
- Wellness: We subsidize OneMedical, ClassPass, and CitiBike memberships. You and your dependents also have access to individual therapy, group therapy, and coaching services through Modern Health.
- Professional Growth: receive a $3,000 annual Learning & Development stipend after three months, along with free access to Udemy, an online marketplace with over 6,000 courses, starting on your first day.
- Meals: Receive a $30 weekly Seamless credit. In the NYC office, we offer plenty of options for snacks and drinks. Plus, free catered lunches in the office Tuesday through Thursday. In-office lunch varies by location.
- Community Service: We match charitable donations dollar for dollar to a maximum of $15,000 per employee, and give every US-based employee 1 day off for community service annually.
- Commuting: Every US-based hybrid employee gets a $125 monthly commuter subsidy to use for public transportation, parking, bike maintenance and storage, and more.
- Pets: Feel free to bring your best friend to work with you to the NYC office. For US-based employees, we’ll provide pet insurance for your furry family members, too.
- Legal Coverage: You’ll receive low cost access to legal coverage that covers custody and support matters, divorce, real estate and home ownership, tenancy issues, tax issues, wills and estate planning, and more.
- Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
Company HQ
West Village, New York, NY
Leadership
Justin McLeod
(Founder & CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at Hinge