Content Marketing Manager, CookUnity
$100-108k
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
201-500 employees
Be an early applicant
$100-108k
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field—or equivalent experience
- 5+ years of experience in content marketing, strategy, or a related role, preferably in fast-paced environments such as e-commerce or subscription services
- Strong writing, editing, and storytelling skills, with a sharp eye for brand voice and detail
- Proven track record of developing and executing successful content strategies that drive engagement and results
- Deep understanding of SEO best practices and experience leveraging tools like Google Analytics, SEMrush, or Ahrefs
- Familiarity with CMS platforms (e.g., WordPress, Contentful, Webflow) and cross-channel content distribution (blog, email, social, paid media)
- Excellent interpersonal skills with a proven ability to work cross-functionally and influence without authority
- Strong project management skills, able to juggle multiple priorities in a fast-paced environment
- Creative thinker with a passion for storytelling and customer-centric content
- Highly organized, proactive, and detail-oriented, with a bias toward action and delivering results
- Comfortable thriving in a hybrid or remote-first work environment
What the job involves
- CookUnity is looking for a strategic and creative Content Marketing Manager to join our Growth Marketing team
- In this role, you will shape and execute a content strategy that drives organic growth, enhances brand visibility, and aligns seamlessly across Growth and Brand Marketing initiatives
- You’ll work closely with cross-functional teams to deliver high-impact, SEO-optimized content that resonates with our audience and supports CookUnity’s mission to deliver chef-crafted meals nationwide
- Develop and implement a comprehensive content strategy and editorial calendar that supports company goals and integrates efforts across Growth Marketing, Brand Marketing, and other teams
- Collaborate with cross-functional teams, including Product, SEO, Design, and Chef Success, to ensure consistency and alignment in messaging across channels
- Lead the creation of high-quality, engaging, and SEO-optimized content for blogs, organic landing pages, web, and app properties
- Oversee content production for additional channels, including email, social media, and paid campaigns, ensuring consistency in brand voice and quality
- Manage and mentor freelance writers, editors, and content creators to deliver on-brand and timely content
- Partner with the SEO team to integrate data-driven insights into content strategies, improving search rankings and driving organic traffic
- Track, measure, and analyze content performance to optimize strategies and ensure measurable impact on key KPIs
- Collaborate with the video content team to align visual storytelling with the overarching content strategy and reinforce key brand messages
- Provide content expertise to teams such as Portfolio, Menu Optimization, and Chef Success, creating targeted materials that support customer needs, product offerings, and strategic goals
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Employee endorsements
My opinions are valued
"There is no limit when proposing changes, new ideas or exploring different possibilities that can make an impact to the business. There is no "we..."
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company values
- Pursue Excellence: We’re fuelled by a relentless pursuit of excellence
- Make it Simple: We always strive to do more with less
- Harmony: We believe that greatness comes from goodness
- Encourage Growth: We embrace a growth mindset and focus on making ourselves better each day
- Celebrate Diversity and Creativity: We honor the individuality of associates, chefs and the people we serve
- Make an Impact: We want to design experiences that make people happy, healthy and well
- Build Unity: Because we're all connected and we’re strongest when united
Company HQ
Bedford-Stuyvesant, NY
Articles
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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