Business Development Representative, Asana
$102-124k
More information about location
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$102-124k
More information about location
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- At least 6-12 months of Sales or Sales Development experience
- Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business
- Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals
- Passion for a career in technology and an ability to speak knowledgeably about the industry
- Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences
- Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes
- Clear communication, a deep sense of empathy, and a commitment to integrity
What the job involves
- We are hiring a Business Development Representative to spearhead our strategic growth initiatives within the Asana Enterprise customer segment
- In this pivotal role, you will be tasked with architecting and executing multi-threaded engagement strategies to penetrate new contacts and departments across high-value target accounts
- Your mission is to cultivate a robust pipeline by articulating Asana's value proposition, initiating complex sales cycles, and laying the foundation for expansive enterprise deployments
- Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion
- Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process
- Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals
- Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
- Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs
- Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy
- Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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