Business Development Representative, Asana
$102-124k
More information about location
Organizing work in one connected space
Open for applications
Organizing work in one connected space
1001+ employees
Open for applications
$102-124k
More information about location
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- At least 6-12 months of Sales or Sales Development experience
- Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business
- Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals
- Passion for a career in technology and an ability to speak knowledgeably about the industry
- Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences
- Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes
- Clear communication, a deep sense of empathy, and a commitment to integrity
What the job involves
- We are hiring a Business Development Representative to spearhead our strategic growth initiatives within the Asana Enterprise customer segment
- In this pivotal role, you will be tasked with architecting and executing multi-threaded engagement strategies to penetrate new contacts and departments across high-value target accounts
- Your mission is to cultivate a robust pipeline by articulating Asana's value proposition, initiating complex sales cycles, and laying the foundation for expansive enterprise deployments
- Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion
- Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process
- Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals
- Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
- Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs
- Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy
- Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company values
- Mission: We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana
- Do great things, fast: We commit to being great at the things we do and doing them fast, without sacrificing one for the other
- Clarity: Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes
- Co-creation: Great achievements are almost always the result not of one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together
- Give and take responsibility: Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs
- Mindfulness: We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve in all that we do, and to continually evolve our culture
- Reject false tradeoffs: We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporate the truths of both
- Be real (with yourself and others): We know that our best work is tied to authenticity, which allows for growth and collaboration. We bring our whole selves to work and commit to building an inclusive environment in which all people feel safe and excited about being their full selves
- Heartitude: We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is - why not?
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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Diversity, Equity & Inclusion at Asana
- We celebrate and support our individual identities
- Our employee resource groups are thriving communities that foster trusted, safe spaces for underrepresented groups and allies
- Our ERGs consist of AsanaWomen and AsanaWomen EMEA, Team Rainbow for LGBTQIA+ Asanas, our multicultural ERG Gradient, Blacsana for Black Asanas, and Asanapac for Pan Asian and Pacific Islander Asanas.
- Ask Me Anything sessions: Our leadership team and external thought leaders hold open AMAs that forge connection and bring unique perspectives to the table
- Real Talk event series: Asanas come together to discuss hard, often uncomfortable topics, such as experiences around identity and workplace challenges, through these candid, open conversations.
- Gender-inclusive spaces: From gender-neutral restrooms in nearly every office, to gender pronouns in our product, we recognize and embrace all identities.
- Asana Acts Against Racism: In our continued efforts to be anti-racist, we are taking a harder look at our programs and policies that support diversity, equity, and inclusion. We’re taking action along these lines: Take care, take responsibility, take action
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