Product Marketing Manager, Hightouch
$150-185k
+ Equity
AI platform for marketers
Job no longer available
AI platform for marketers
201-500 employees
Job no longer available
$150-185k
+ Equity
201-500 employees
Company mission
To make the best customer data technology in the world available to every enterprise.
Role
Who you are
- GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
- Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
- Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
- Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
- Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
- Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
- Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
- Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise
Desirable
- +3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market
- Knowledge of the MarTech and Data Ecosystem: Familiarity with the landscape that general Hightouch is in
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats
What the job involves
- As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals
- We believe that product marketing should play an integral role in product development as well by conducting user research and identifying market gaps that our products can fill
- If you're passionate about creating new solutions and making a real impact, we want to hear from you
- Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
- Conduct user research to identify gaps in the market for our product to fill
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences that align with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
Our take
With the growing need to combine data sources, along with the rise of cloud computing, demand for effective data integration tools and services has been on the rise. Hightouch provides a composable customer data platform to serve innovative marketers, alongside AI-powered tools for marketing.
Hightouch's platform helps marketers to build audiences and customer identities, collect and synch data, and analyse campaigns. LLM-based agents can be deployed to help streamline marketing, and the platform also supports AI decisioning. This comprehensive suite enables Hightouch to serve a range of businesses such as Spotify, Docusign, Warner Music Group, Grammarly and Autotrader.
Through development and acquisitions, such as of Workbase and Whatis, Hightouch has expanded steadily over the years. So long as it continues to enhance its capabilities and provide seamless data activation for its growing customer base, the company should have a bright future ahead of it.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$80m
SERIES C
Jul 2023
$38m
LATE VC
Total funding: $172.4m
Company benefits
- Hub & Remote friendly: Join our global team, either remotely or in one of our four in-person hubs. For those near a hub, enjoy complimentary lunches on Tuesdays and Thursdays
- Flexible PTO: Downtime is just as important as on time and your teammates will support you while you relax and recharge
- Core benefits: For full-time US-based employees, we cover all health benefit premiums, 80% for dependents, and life insurance
- Parental leave: We value and support the family planning process. We provide up to 16 weeks for parents
- Professional development: We support employees for all learning resources needed to grow in their role (classes, books, conferences, etc)
- Connectivity: We offer a $50 per month cell-phone or wifi connectivity stipend to all employees
- Commuter: Commuter benefits of $50 are offered to both employees who come into the offices and to remote workers working outside of their home
Company HQ
Mission District, San Francisco, CA
Leadership
Tejas Manohar
(Co-CEO & Co-Founder)A Software Engineer with experience in lead roles at Lottery.com and Segment. Co-founded Hightouch in 2019.
Josh Curl
(CTO & Co-Founder)Significant Software Engineering experience at Rancher Labs and Segment. Co-founded Deviceplane in 2019 before co-founding Hightouch.
Kashish Gupta
(Co-CEO & Co-Founder)Experience as a Product Manager for LYNK in 2016. Founded Mama's Cookin' in 2015 before co-founding Hightouch in 2019.
Share this job
View 47 more jobs at Hightouch