Organic Growth Marketing Manager, Elation Health
$90-110k
Patient scheduling software
Job no longer available
Patient scheduling software
201-500 employees
Job no longer available
$90-110k
201-500 employees
Company mission
To empower physician groups and primary care doctors to deliver phenomenal patient care.
Role
Who you are
- 4 years of marketing experience with a focus on developing and operationalizing multi-channel campaign strategies across a Mar-Tech stack
- Consistent track record of hitting and exceeding campaign goals and KPIs
- Self-motivated and thrive in fast-paced dynamic environments
- Proficient working across a Mar-Tech stack, including: Salesforce (CRM), Google Analytics, Google Adwords, Hootsuite, SEMRush, etc
- Knowledgeable using Google Data Studio is preferred
- Ability to work in ambiguity with minimal supervision
- Ability to be very analytical and synthesize data to make informed decisions and recommendations
- An effective communicator to Marketing Leadership and cross-functional partners (both written and verbal)
What the job involves
- We’re looking for an Awareness & Growth Marketing Manager to join the Elation team, reporting into the Director of Demand Generation
- The person will be part of the Marketing team and is responsible for strengthening the pipeline through top-of-funnel awareness and inbound marketing
- They will work closely and collaborate across the marketing team, external partners, and sales teams to align on strategy, execution, and drive operational excellence
- Develop and own the awareness campaign strategy and execution of plan: Proactively build, manage, and launch multi-channel programs (ex. content syndication, SEO, publishers, events, organic social media, display, direct mail) to drive awareness, traffic, impressions, and leads into the pipeline, measure engagement activity, and share key learnings
- In addition, they will glean insight from the product, sales, and customer success teams to understand buyer behavior and identify where to optimize and identify new channels and growth opportunities
- Partner with Paid Growth Manager to drive lead generation: Codevelop marketing strategies with a segmentation mindset that increases brand awareness and top-of-funnel prospects and gets them to convert
- Partner with Paid Growth Manager to ensure organic and paid channels work together to improve campaign effectiveness
- As a Growth Team, ensure we use the proper messaging and engagement for each key audience touchpoint in the buyer and customer journey
- Also partner with the Engagement Team to convert leads through an effective post-form experience
- Ownership and responsibility of campaign performance: Analyze the performance of campaign activities, keyword planning, and engagement reporting, including mining insight from platforms (ex. Google Data Studio, Looker, SEMRush) and monitoring of KPIs
- They also will present key findings to Marketing Leadership and share recommendations on areas for optimization
- Manage campaign activity operations, including the use of systems and processes: Drive the operational performance to ensure all assets (ex. forms, ads, landing pages) are developed and programmed appropriately
- This includes ensuring data flows into the appropriate system and can be reported to fuel insights and social media planning
- Cultivate insight and learn: Work cross-functionally to understand market and business insight that informs campaign planning, generates key learnings, and identifies new growth strategies
Our take
Each year, inefficient clinical care contributes to more than $750B lost in the United States due to various pitfalls in the healthcare system. Elation Health is a healthcare company that has set out to change this narrative by improving the physician-patient relationship.
It takes a network approach to patient data, allowing physicians to interact and deliver better services and care. For example, the platform gives professionals in any location the ability to access records, review reports, contact patients, and send prescriptions, as well as offer virtual care in the form of video calling.
And it's proving a success, as it is used by over 25,000 clinicians that care for millions of patients. The patient scheduling software market is a very busy market, packed with others offering similar products, however, Elation had a busy 2024 and is in a prime position to stay ahead of its competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$50m
SERIES D
Dec 2020
$40m
SERIES C
Total funding: $108.5m
Company benefits
- Benefits Plan: We offer medical,dental, and vision insurance, as well as Flexible Spending Accounts and life insurance
- Pay and Equity: We offer a meaningful salary and equity package to each member of our team
- Flexible Time-Off: We believe that you should be trusted and empowered to take time off when you need it
- Home Office + Tech Stipend: We offer a home office stipend to help make work from home life a bit easier
Company HQ
Alamo Square, San Francisco, CA
Leadership
Kyna Fong
(Co-Founder & CEO)Currently a Member of YPO and an Officer Manager at Dennis Y. UFong. They began their career at UBS and JP Morgan and were an Assistant Professor of Economics at Stanford.
Conan Fong
(Co-Founder & CXO)Studied at McGill and Johns Hopkins. Previously a Consultant at the Courtyard Group.
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