Marketing Operations Manager, Talkiatry
$90-100k
Personalized mental healthcare provider
Open for applications
Personalized mental healthcare provider
201-500 employees
Open for applications
$90-100k
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelors degree in Marketing, Business, or a relevant experience
- 3-5 years of experience in marketing/campaign operations or related roles
- Proficiency with Iterable, Marketo, Pardot or similar tools
- Proven ability to work cross functionally with both business and technical stakeholders, while communicating insights effectively
- Strong understanding of digital marketing and strategies
- Strong ability to problem solve with an eye for detail
- Ability to manage time effectively, prioritize tasks, and meet deadlines in a fast-paced environment
- Passionate about improving the digital experience for patients
What the job involves
- We are seeking an experienced and detail-oriented Marketing Operations Manager with a strong focus on lifecycle marketing to join the team at Talkiatry. In this role, you will lead the operational strategy behind our marketing programs—ensuring the right message reaches the right patient at the right time, across every stage of their journey
- You’ll manage and optimize the marketing tech stack that powers our lifecycle initiatives, including automation platforms, CRM integrations, and data tracking systems. You’ll be responsible for maintaining clean, reliable data flows, optimizing the enablement process, and partnering closely with Lifecycle Marketing to support segmentation, personalization, and multi-channel campaigns
- In addition, you'll play a key role in running A/B tests and performance experiments that improve conversion, engagement, and retention—helping to refine the end-to-end patient experience. This role will collaborate cross-functionally across the business to ensure our marketing initiatives are efficient, scalable, and aligned with broader business goals
- As the Marketing Operations Manager, you’ll be instrumental in turning data into action, optimizing every lifecycle touchpoint, and helping more patients access the care they need
- Own and optimize the marketing automation infrastructure to support marketing initiatives across email, SMS, in-app, and other channels
- Collaborate with internal teams to ideate, build and launch nurture and engagement campaigns
- Manage timelines, resources, and stakeholder communications throughout the enablement process
- Manage CRM and potential patient data flows to ensure accurate audience segmentation, campaign triggers, and personalization logic
- Run A/B tests and performance experiments to improve key lifecycle metrics such as activation, engagement, and patient retention
- Document operational processes, campaign workflows, and platform configurations to ensure scalability and cross-team alignment
- Assist in the development and execution of marketing strategies, including new channel development and user journey optimization
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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