Senior Marketing Manager, Instacart

• 10+ years of experience in product marketing and related product roles with at least 5 years in digital advertising and tech industry specifically
• Bachelor's degree in marketing, business, or related field
• Retail Media Network, CPG and/or Retailer experience
• Deep understanding of the digital advertising/marketing ecosystem and advertising technologies
• Ability to quickly grasp complex technical concepts and translate them into customer value propositions
• Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging
• Proven track record of developing and executing successful go-to-market strategies
• Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making
• You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences
• You enjoy working with external audiences and have strong communication skills

Desirable

• We’re seeking a Senior Manager II, Product Marketing to lead a team of advertising-focused Product Marketers responsible for driving the success of our Instacart Ads ecosystem
• In this role, you will establish a Product Marketing center of excellence by developing cohesive go-to-market strategies and inbound/outbound marketing plans
• You’ll be a strategic thought partner to the Ads business, bringing fresh perspectives and growth opportunities to the table, serving as a key collaborator with Product, Brand Partnerships, Customer Success, and Commercial Teams
• Your team will own product positioning, messaging, and marketing materials to ensure seamless product and feature launches
• You’ll gather feedback from advertisers and the market to inform Product teams and identify new opportunities to grow our product portfolio
• Additionally, you’ll plan, execute, and measure marketing campaigns that align with product-specific business goals, build the sales pipeline, and drive product adoption
• This role reports directly to the Head of Commercial Marketing
• Product Expertise: Develop and maintain a deep understanding of Instacart’s existing Ad suite and industry trends, serving as a trusted thought partner for the Product and Commercial business and directly influencing the product roadmap and rollouts
• Create Center of Excellence: Manage a team of skilled product marketers that lead the GTM strategy and execution for Ads products and features, establishing comprehensive and consistent launch motions that optimize for best practices and scale the PMM’s impact
• Champion the voice of the customer: Partnering closely with Sales and Product to define priority features based on customer needs and market analysis, blending quantitative and qualitative insights to find untapped opportunities for growth
• Team Leadership: Oversee team strategy, budget, management and resourcing. Balance team priorities and set clear goals to ensure the team is focused on the highest-priority products and workstreams
• Sales enablement: Partner closely with Sales Enablement to educate our sales team and our advertisers about the value of our data & measurement products
• Stakeholder management and cross-functional partnership: Work with Product, Engineering, Comms, and Sales teams to develop effective, compelling, and efficient marketing programs that position Instacart Ads as best-in-market
• Drive product adoption: Partner with Growth Marketing to create investment strategy across all buckets of Marketing, including but not limited to: paid marketing, trade partnerships, events, communications, creative, and content. Develop and maintain consistent branding, messaging, and positioning across all channels and marketing efforts
• Execute marketing programs: Drive the strategic and tactical execution of marketing campaigns, including thought leadership pieces, blogs, whitepapers, guides, social media support, industry briefings, product launches, and event management, as part of GTM plans