Email Marketing Manager, Endear
+ Stock Option Plan
Retail CRM for consumer brands
Be an early applicant
Retail CRM for consumer brands
21-100 employees
Be an early applicant
+ Stock Option Plan
21-100 employees
Company mission
Endear's mission is to change the way the retail industry thinks about connecting with their customers and driving in-store sales.
Role
Who you are
- Experience: 3+ years of experience in email marketing, preferably at a start-up, in SaaS, or retail
- HubSpot mastery: Proven expertise using HubSpot or similar software to create workflows, segment audiences, report on campaign performance, and stay up-to-date with platform updates, properties, and best practices
- Strategic mindset: Proven ability to think critically about the customer journey and develop strategies to nurture leads effectively (ABM, etc). You’re excited by A/B testing and iterating to find success
- Team-player Mentality: You’re a curious go-getter who has the autonomy and confidence to take initiative, work collaboratively, and report back to the team as our channel expert
- Data-driven approach: Strong analytical skills to measure campaign success and make informed decisions
- Content creation skills: Can quickly adopt the Endear brand voice and utilize all existing branded content (ebooks, blog posts, videos, graphics etc) to write email copy that resonates with target audiences and drives action
- Organized and detail-oriented: Strong project management skills with a keen eye for detail to juggle multiple campaigns and deadlines
What the job involves
- We’re looking for an Email Marketing Manager to join our team and own the strategy, execution, and optimization of our email marketing efforts. This role is essential to nurturing leads down the marketing funnel, increasing engagement, and driving demos for our platform
- Develop and execute email marketing campaigns: Own the end-to-end process for all email marketing initiatives, including planning, idea and content creation, scheduling, and performance analysis
- Lead segmentation and nurturing: Use Hubspot to properly segment leads, create tailored email workflows, and move prospects through the marketing funnel
- Analyze and optimize: Continuously measure and analyze the performance of campaigns to identify trends, optimize performance, and ensure alignment with overall marketing and sales goals
- Collaborate cross-functionally: Work closely with the marketing, sales, and product teams to ensure email marketing aligns with broader campaigns and initiatives
- Stay compliant: Stay up-to-date and ensure all campaigns comply with email marketing laws and best practices (GDPR, CAN-SPAM, etc)
Our take
Endear offers retail sales teams a CRM, analytics, and messaging platform to help open conversations that lead to sales. This clienteling app aims to help personalize the shopping experience, allowing retailers to digitally cultivate individual customer relationships.
Endear are keen to present clienteling as a forward-looking retail solution. With many brands and storefronts moving online, companies have had to adapt to new methods of customer outreach and retention. Competition seems even fiercer when considering how marketplaces like Amazon and Shopify facilitate easy browsing and price comparison. The aim is that fostering clientele relations offers a non-standard, and therefore appealing and attention-grabbing, way of netting a strong customer base.
Certainly e-commerce customers at large are showing a marked preference for personalized service. And this approach is a great way of cultivating the kind of emotional connection that creates customers with high lifetime value for the company. With much to play for as online retail becomes an increasingly popular shopping method, clienteling may prove an attractive and lucrative strategy to sell.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2022
$1.6m
EARLY VC
Mar 2020
$1.1m
SEED
Total funding: $2.7m
Company benefits
- Flexible vacation
- Full coverage healthcare
- Stock Options
- Choice of in-person or WFH
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jinesh Shah
(Co-Founder)Former Graphic Designer at Chalkfly and Senior Product Architect at ROk3r. 2016 Venture for America Fellow.
Leigh Sevin
(Co-Founder)Georgetown '14 // VFA Alumna // NY'er
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