Executive Creative Director, HoneyBook
$216-260k
+ Equity grants
1-5 days a week in office
Business management platform for Independents
Job no longer available
Business management platform for Independents
201-500 employees
Job no longer available
$216-260k
+ Equity grants
1-5 days a week in office
201-500 employees
Company mission
To make it easier to run an independent business and live a life filled with passion and purpose.
Role
Who you are
- 15+ years experience working in a tech, design, or marketing environment, with a majority of those years devoted to leading creative direction for large-scale global brands
- 5+ years in-house experience
- Demonstrated fluency with design tools, including the full suite of Adobe Creative Cloud and Figma. Competency working in Keynote and G Suite products. Experience directing video, animations, and motion graphics is a plus
- Excellent presentation, interpersonal, and communication skills, with the ability to communicate complex, sometimes abstract, concepts clearly and persuasively
- Highly collaborative, organized, and resourceful. A self-starter who proactively sets benchmarks and aligns expectations
- A trained eye for aesthetics, who is also analytical, operationally oriented, and metrics driven
- Experience leading internal and external teams, including creative agencies
- Existing relationships with world-class agencies, freelancers, and vendors
- Strong knowledge of design principles related to branding, product, marketing, and publishing (blog) with understanding of UX design, UI component development, digital product design, information hierarchy, user-flow, and typography
- Up to date on the latest best practices for web design, responsive grid systems, Google Material Design, CSS and JavaScript capabilities, and experience setting up brand design systems that are appropriate for digital / product
- A background in working with SMB or consumer brands, products or markets where you worked to understand social trends and movements
- A love for the craft of brand storytelling and advertising, in all forms—all standing on a solid, fundamental foundation: great design
- Experience leading the development of integrated marketing campaigns and performance marketing assets—from concept to execution
- Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry
- Experience in a people-management role on creative teams, with the ability to build out departments and coordinate, direct, and provide creative direction to contractors, agencies, and in-house multi-disciplinary creatives
- Storytelling capabilities across several formats and strong conceptual thinking: defining scalable brand design systems. Whether it’s typography, photography, grid systems, or color, you draw inspiration from a wide range of creative outlets and bring that to your daily work
- You’ve developed award-winning work
What the job involves
- As the Executive Creative Director at HoneyBook, you’ll be responsible for defining, articulating and executing HoneyBook’s creative strategy, direction, and goals for various work streams across brand, product marketing, performance marketing, and integrated campaigns
- You’ll be the driving force behind our brand's visual and creative storytelling, ensuring all creative efforts support and enhance our brand's identity and business goals
- Strategic Vision: you’ll develop and implement an overall creative strategy that aligns with HoneyBook’s brand and business objectives; shape presentations that effectively articulate, document, and convey the concept and logic underlying a proposed creative strategy
- Product Partnership: Be a strategic partner to product and product design teams, guide the in-product brand vision and paint the product story out in the market; invest in relationships in order to build trust
- Cross-Functional Collaboration: Partner deeply with various teams to ensure cohesive brand and creative visions including: education, community, people, partnerships, business development and growth; you’ll balance the needs of stakeholders and define opportunities to bring ideas to life
- Budget Oversight: you’ll manage project budgets and resourcing, always seeking to derive value and excellence from finite resourcing
- Creative Direction: you’ll define and oversee all marketing creative projects (awareness, acquisition, and product marketing) from concept to completion, ensuring high-quality output, and providing clear, constructive feedback to creative team members and external partners along the way; create, influence, and sustain a culture of excellence as a beloved leader with a sense of drive and passion
- Hiring: you’ll collaborate with the CMO to scale the team by determining strategic hiring needs, interviewing candidates, and training new hires to integrate into a healthy and motivating team dynamic
- Leadership and Management: you'll inspire, mentor, and motivate a diverse creative team that includes designers, copywriters, producers, and art directors; foster an inclusive, collaborative, and innovative work environment, and encourage team members to explore new ideas and creative solutions
- Leverage metrics: you’ll understand and evolve the creative based on performance metrics. You’ll develop a deep understanding of HoneyBook’s business and customer funnel and how our creative can flex based on where each member is in their journey
- Brand Development: you’ll maintain and evolve our brand identity, ensuring consistency across all channels and touchpoints. You’ll collaborate with marketing and product teams to create integrated campaigns that drive brand awareness and acquisition
- Innovation and Trends: you’ll stay current with industry trends, emerging technologies, and best practices in design and marketing. You’ll introduce innovative approaches and new technologies to enhance the creative process and deliver award-winning and cutting-edge work
Our take
The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.
While competitors like Taver, 17hats, HubSpot Sales Hub, and Calendly offer similar services, HoneyBook stands out by providing an all-in-one platform where users can generate invoices and accept payments seamlessly. This has earned the trust of service providers across the US and Canada, with HoneyBook facilitating over $9B in business bookings.
With the freelance economy in the US projected to encompass 50% of the workforce by 2027, HoneyBook, a unicorn company, is well-positioned for continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2021
$250m
SERIES E
May 2021
$155m
SERIES D
Total funding: $498m
Company benefits
- Medical insurance: We've got you and your family covered - from head to toe
- Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
- Open PTO: Take a break, hit reset, and come back refreshed
- Equity: Enjoy equity and retirement plans
- Wellness & development budget: Health mind, health body, and health career - it's all possible
- Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best
Company HQ
China Basin, San Francisco, CA
Leadership
Dror Shimoni
(Co-Founder & CTO)Worked as a Software Developer for companies including IDE, Matrix, AlSeek, ITG, and Semantinet.
Naama Alon
(Co-Founder)Studied Engineering, Design, and Art at Shankar. Worked as a UX Designer at RED-ID.
Oz Alon
(Co-Founder & CEO)Studied Law & Business at The Interdisciplinary Centre. Interned at Yehuda Raveh & Co. Owner of Backy Bar Ltd.
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