GEO Content Specialist, Okta

$80-110k

Canada salary range: $72,000—$99,000 (CAD). Offers equity (where applicable) and bonus

Ahrefs

SEMrush

Adobe Experience Manager

Mid and Senior level

Chicago

Toronto

Management platform securing resources from cloud to ground

Open for applications

Management platform securing resources from cloud to ground

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Open for applications

$80-110k

Canada salary range: $72,000—$99,000 (CAD). Offers equity (where applicable) and bonus

Ahrefs

SEMrush

Adobe Experience Manager

Mid and Senior level

Chicago

Toronto

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Company mission

To improve the connections between people and tools to make companies more productive and secure.

Job

Company

Role

Who you are

4+ years of professional experience in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development
Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization)
Familiarity with current GEO concepts and the role of LLMs in search
Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console
Proficiency in data analysis and insights gathering for content output and performance tracking
Strong communication skills, with the ability to articulate content requirements and results clearly
Experience using Adobe Experience Manager (AEM) or a similar enterprise-level CMS
Background in the Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required

What the job involves

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0
This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO
The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs)
Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs
Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats
Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards
Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business
Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices
Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work
Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility
Utilize a data-driven approach to execute content tasks and identify content performance trends
Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively
Manage assigned content tasks effectively, meeting deadlines and quality standards
Leverage AI in content analysis, editing and production workstreams to improve efficiency and output

Our take

Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.

The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.

Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (1.4)

Company

Funding (last 2 of 7 rounds)

Sep 2015

$75m

SERIES F

Jun 2014

$75m

SERIES E

Total funding: $229.3m

Company benefits

Work from home opportunities
Health + Wellness
Financial Benefits
Pay + Incentives
Time Off
Everyday Living
Resources

Company HQ

The East Cut, San Francisco, CA

Leadership

Todd McKinnon

(Co-Founder & CEO)

VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.

Frederic Kerrest

(Co-Founder & Vice Chairman)

Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.

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