Integrated Campaign Manager, Braze
Global ABM
$115-145k
OTE
$92-116k
BASE
OTE Includes Bonus or Commission + Equity
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$115-145k
OTE
$92-116k
BASE
OTE Includes Bonus or Commission + Equity
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- Proven track record of building and executing enterprise marketing motions across events, email marketing, paid media, content, webinars, direct mail, and more
- Expertise with and use of ABM technology and advanced audience segmentation, personalization, and targeting; such as: 6Sense, DemandBase, UberFlip, PathFactory, etc. (Braze currently uses Demandbase, Mutiny, Marketo, Salesforce)
- Eager to help develop and shape an ABM campaign framework that can be scaled across regions, segments, and teams
- Natural collaborator with experience effectively leading projects with large virtual/hybrid teams, across multiple departments, regions, and cultures
- Deep knowledge of industry best practices and benchmarks for designing impactful ABM campaigns
- Ability to manage multiple projects simultaneously with competing deadlines
- Data-driven marketer who builds programs that achieve defined goals and ensure ROI
- 5+ years experience in Demand Gen with at least 3+ years focused on ABM for enterprise/strategic accounts in a SaaS organization
- Self-starter with the ability to work independently and as part of a team
- Comfortable in a high-growth, high-velocity environment and defining new programs/processes that scale
What the job involves
- The Marketing team at Braze is looking for an Integrated Campaign Manager, Global ABM to develop and execute the global account-based marketing campaigns for our Enterprise and Global Strategic segments
- This role will sit on the Demand Generation team, and partner closely with Sales, Regional Marketing, Content Marketing, Strategic Consulting, Marketing Operations, and more to build multi-channel ABM campaigns (1:many) that drive awareness, engagement, and pipeline among priority accounts
- This role will report to the Senior Manager, Global Strategic Marketing
- Execute many global ABM campaigns in close collaboration with GTM stakeholders to support growth within Enterprise and Global Strategic segments
- Work with Creative, Strategic Consulting, Regional Marketing, and more teams to build scalable assets to be used and/or personalized for 1:few and 1:1 ABM campaigns
- Help write and then optimize an ABM playbook for use by Marketing and Sales partners across all regions
- Craft enterprise marketing motions for priority accounts that encourage account progression or increased intent
- Own reporting, analysis, and readouts to stakeholders on ABM campaigns and events–ensuring performance against engagement, pipeline, and account progression goals
- Collaborate with Regional Marketing teams in our 4 regions (AMER, APAC, EMEA, LATAM) to build and share best practices and learnings that help them develop ABM strategies and programs that align with their market needs and strategies
- Partner with our Digital team to drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.)
- Build personalized web experiences and/or landing page experiences for priority accounts
- Lead working groups organized around ABM campaigns to drive key initiatives forward and on-time completion of campaign deliverables
- Strategically incorporate relevant events into ABM campaign plans to ensure alignment with broader ABM strategies
- Support event execution (audience development, logistics, planning, etc.) for events aligned to ABM campaigns
- Manage project management tools, documentation, calendar, and processes for ABM campaigns
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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