B2B Media Manager, Pluralsight
Technology workforce development company
Job no longer available
Technology workforce development company
1001+ employees
Job no longer available
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You are detail oriented and like to stay organized
- You enjoy reviewing and analyzing data
- You love to partner and collaborate with internal teams to create the best results
- You are a strong communicator with the ability to communicate concepts, ideas, and detailed information verbally and in writing to inform, motivate and influence others
- Advanced knowledge of Salesforce, Marketo and Demand-base
- Experience leading mix model and multi-touch attribution methodologies to measure and achieve goals throughout the conversion funnel
- Requires a minimum of 8 years of related or equivalent experience
- May require having been a people leader, if first people leadership role, incumbents have typically spent several years in one or more roles and are viewed as proficient in the functional area
- Experience with successful ABM and Lead Generation
- Previous success in handling media campaigns across multiple markets with deep understanding of channel practices
- Experience in setting, forecasting, and meeting program goals, both quantitative and qualitative
- Proficiency with marketing automation tools and CRM systems
- Strong understanding of media landscape and trends, including digital, social, programmatic, and traditional media
- Skilled knowledge of marketing principles, practices, tactics and tools
- In-depth knowledge of demand generation programs and inbound marketing
What the job involves
- The B2B Media Manager is responsible for developing and driving comprehensive media strategies for the B2B segment to drive pipeline growth, customer acquisition and revenue growth globally. This person will report up to our VP of Global Media
- Strategic Leadership: Develop and implement global media strategies that align with the company’s B2B business goals and target markets. Increase brand visibility, create brand trust, engage key audiences and drive pipeline, acquisition, retention and conversion in a scalable and cost-effective manner
- Campaign Development and Management: Oversee the creation, planning, and execution of media campaigns across B2B segments. Collaborate with core marketing teams to ensure cohesive and effective messaging
- Account Based Marketing (ABM): Run the development and execution of ABM strategies to target high-value accounts. Identify KPIs that measure impact of ABM campaigns
- Lead Generation and Optimization: Drive lead generation efforts through strategic media planning and execution. Optimize marketing automation tools and KPIs to analyze and measure campaign success
- Customer and Audience Focus: Deep dive into B2B customer insights, segmentation and profiling to improve both media efficiency and quality of traffic / leads to meet sales and marketing objectives
- Media Analytics and Performance Optimization: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of media initiatives by segment and region
- Use data-driven insights to optimize performance and drive continuous improvement. Provide regular insights and reports to senior management
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including demand generation, product development, digital marketing, revenue marketing, and customer success, to ensure alignment and integration of media efforts with overall company objectives
- Recurring travel to our HQ in Utah may be required depending on the role and team member location
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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