Product Marketing Manager, ONE
Family
$160-180k
Offers Equity
All-in-one financial platform
Be an early applicant
All-in-one financial platform
1001+ employees
Be an early applicant
$160-180k
Offers Equity
1001+ employees
Company mission
To help people live healthier financial lives.
Role
Who you are
- 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services
- Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Strong understanding of audience segmentation, personalization, and behavioral targeting
- Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
- Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
- Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
- Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
- You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
- A bias for action, a growth mindset, and a deep passion for improving the customer experience
- Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
- Drive and proactivity - everyone here is a builder and executor
What the job involves
- We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Family Product
- In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more
- You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience
- This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty
- Designing and optimizing omnichannel lifecycle marketing campaigns
- Driving customer activation, engagement, retention, referrals, and cross-sell efforts
- Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
- Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
- Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
- Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
- Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement
- Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
- Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Traditional banking hasn't worked for millions of Americans who are underserved or priced out of the system. High fees, minimum balance requirements, and tough credit checks create barriers that keep everyday people from building financial stability. Meanwhile, fintech startups are proving there's a huge demand for simpler, more accessible financial services. But most of these apps still focus on just one or two features, forcing users to juggle multiple platforms to manage their money.
OnePay is Walmart's all-in-one financia platform bringing everything together in a single app. Launched in 2021 through a partnership with Ribbit Capital, OnePay expanded after Walmart acqwuired fintechs Even and ONE in 2022. The platform now includes buy-now-pay-later and, through a new DriveWealth partnership, stock and ETF investing. On top of this, OnePay also serves employers with a B2B financial wellness suite to improve employee stability and engagement.
OnePay is already helping millions of consumers and has earned a 4.8-star app rating. And recently it announced crypto trading for Bitcoin and Ether, further expanding its offerings. With this momentum, the platform is really positioning itself as a true one-stop financial hub.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Competitive health benefits: Medical, dental, and vision plans, pluss wellness perks.
- Flexible time off: Rest, recharge, repeat.
- Paid employee leave: Sick, personal, caregiver, bereavement, ans parental.
- 401k plan: With employer match.
- Monthly work-from-home stipend: To cover those home office expenses.
- Remote-first culture: Work anywhere in the US.
Company HQ
Civic Center, New York, NY
Leadership
Omer Ismail
(CEO)Prior to becoming OnePay's CEO in 2021, Omer spent 17 years at Goldman Sachs as a Partner.
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