Senior Product Marketing Manager, Abrdn
+ Discretionary performance-based bonus
Savings & investment company
Be an early applicant
Savings & investment company
501-1000 employees
Be an early applicant
+ Discretionary performance-based bonus
501-1000 employees
Company mission
Helping clients to prepare for the future
Role
Who you are
- Experience in a product marketing role across equities, fixed income or alternatives, ideally within a global asset manager
- Experience developing and executing full marketing material suites, including positioning, messaging, and technical proof points
- The right candidate will thrive in a cross-functional, collaborative environment. Working with Product, Investments, Sales, and Marketing teams to drive business outcomes
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with people at all levels
- Strong understanding of the asset management regulatory framework and related financial promotion compliance
- Good understanding of the competitive landscape across private and public markets and can demonstrate well-developed strategic thinking with commercial awareness and business acumen
- Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
- Bachelor's Degree (BA/BS); MBA and/or CFA preferred
What the job involves
- The role plays a pivotal role in supporting the Head of Product Marketing with the delivery and implementation of the product marketing strategy
- This role bridges investment knowledge and understand with commercial storytelling, supporting sales and marketing efforts globally
- The position requires close collaboration with Product, the investment desks, Investment Specialists, Distribution and the wider marketing department
- Support the Head of Product Marketing in delivering the overall product marketing strategy; ensuring product marketing collateral and the product content pipeline is reflective of commercial positioning
- Work closely with regional marketing and sales to communicate product marketing content, understand channel specific and regional requirements
- Support regional marketing teams (APAC, UK, EMEA & US) across institutional and wholesale channels, PR and sales with priority product focused activity / campaigns
- Support delivery of marketing led product content including:
- Product marketing collateral including sales tool kits
- Range/product fund profiles
- Product sales aids / fund guides
- Author web pages for asset class/range/product
- Support standard presentations to position asset classes and strategies and funds
- The production of multimedia content
- Author/coordinate authorship of short insights and thought leadership in conjunction with Investment Specialists and the Editorial Team
- Manage stakeholder relationships with investment specialists, the investment desks, CIO teams and Marketing and Distribution Regional Heads
- Represent marketing in the launch of new products within their asset class/business area to ensure take-to-market materials are appropriately positioned
- Maintain knowledge of competitor trends and market themes
Application process
- End Date: October 24, 2025
Our take
Abrdn, formerly known as Standard Life Aberdeen, is a global investment company helping its clients to save and invest for their futures. It operates three businesses - Investments, Adviser and Personal - and has been operating since way back in 1825.
Nowadays, atop its investment and advice services, the company delivers two platforms for financial advisers. The first, Wrap, enables users to build and manage portfolios for each client. It also includes SIPP drawdown capabilities - which means advisers can choose the best platform charges when client assets are at their highest. The second, Elevate, encompasses a suite of tools for advisers to save time and make sure their clients are informed.
In 2023, Abrdn announced "adviserOS", which represents an upgrade to their platform offerings. There is limited information to go on, but the company claims this new venture will be simpler and data-led, as well as require less admin. It will be interesting to see if this new release keeps pace with tech developments across the investment space and allows abrdn to continue as an innovator.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Edinburgh New Town, Edinburgh, UK
Leadership
Jason Windsor
(CEO)Previously CFO at Persimmon Homes, Group CFO at Aviva and was the Managing Director of Morgan Stanley.
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