Senior Art Director, LegalZoom
$124-139.5k
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$124-139.5k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- This role requires a balance of conceptual thinking, hands-on design craft, production know-how, and cross-functional collaboration
- 6–8+ years of experience as an Art Director or Senior Art Director on an in-house team or at a top-tier creative agency, with a portfolio featuring work for modern consumer or technology brands
- A portfolio demonstrating concept-driven campaigns, clear visual narratives, and thoughtful use of typography, color, layout, and imagery across cohesive systems, not just one-off executions
- Experience leading creative from brief through launch, balancing a clear creative point of view with collaboration, iteration, and on-time delivery in fast-paced environments
- Experience directing photography, illustration, and video from pre-production through post, collaborating with internal teams and external partners
- Strong cross-functional collaboration skills, with a low-ego, feedback-friendly approach and a passion for design craft and storytelling
- Bonus: Experience in legal, financial, or professional services; familiarity with performance marketing; and prior in-house experience at a growth-stage or scaled consumer brand
What the job involves
- LegalZoom’s Brand & Creative team is looking for a Senior Art Director to help define our visual strategy and elevate creative from concept through execution across every channel where our brand shows up. In this role, you’ll bring a strong visual point of view, a systems mindset, and a deep understanding of how design and storytelling drive brand and business outcomes
- You’ll partner closely with copywriters, designers, video editors, strategists, and channel owners to translate briefs into distinctive concepts, mood boards, graphics, and videos that make LegalZoom’s story clear, compelling, and consistent
- Your roots in advertising and brand design give you a sharp sense for concept and storytelling, and your experience extends beyond single campaigns into building holistic, scalable brand systems and guidelines
- You’ll serve a key role on the team—setting the visual bar, giving clear, actionable feedback, and helping elevate the work of those around you
- Define the visual strategy for key brand and marketing initiatives, elevating creative from concept through execution to ensure brand consistency, clarity, and impact across channels
- Contribute to and help evolve the visual system for LegalZoom’s brand, including look and feel, typography, color, composition, photography, illustration, and motion, and help enforce brand guardrails across all assets
- Lead the creative development of performance advertising across static, video, and audio and employer brand content from initial concept through final execution, translating complex ideas and technology into clear, compelling visual narratives that bring LegalZoom’s story and products to life while aligning with business goals, audience needs, and brand standards
- Be hands-on as needed, independently creating storyboards, presentations, and design assets, and contributing graphic design work to move ideas forward with speed and clarity
- Provide visual direction and actionable, craft-focused feedback to designers, writers, editors, and external partners, leading reviews that help teams execute efficiently and effectively against the brief
- Partner closely with brand strategy, product marketing, growth, communications, production, and channel owners to adapt ideas by audience, platform, and format, ensuring work feels native to each channel while staying true to the brand
- Ensure creative quality on shoots, meeting technical specifications, accessibility standards, and performance and testing requirements
- Help evolve, document, and socialize LegalZoom’s brand and design elements in ways that are scalable, clear, and easy for teams and partners to apply consistently
- Stay close to cultural, design, and platform trends, bringing fresh, insight-driven ideas that push the brand forward while remaining grounded in business objectives
- Contribute to the team’s operations and creative culture, sharing best practices, championing design craft, and helping raise the overall visual bar of the organization
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
Salary benchmarks
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