Performance Marketing Media Manager, TodayTix Group
2+ days a week in office (Greater London area)
The global e-commerce leader for cultural experiences
Job no longer available
The global e-commerce leader for cultural experiences
201-500 employees
Job no longer available
2+ days a week in office (Greater London area)
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- You must have strong communication and presentation skills, as you will be interfacing with internal and external partners
- This is a fantastic opportunity for someone who is a strategic thinker who can develop and execute cutting-edge paid media campaigns and deliver outstanding results for our clients here in London as well working with our New York office supporting Broadway and off -broadway clients
- Minimum 3-4 years experience running paid media campaigns using platforms like Google Search, Google Campaign Manager/Doubleclick, Meta, TikTok, etc
- Day-to-day experience using Google Tag Manager to implement tracking tags, remarketing pixels, and conversion tags, ensuring all campaigns have robust reporting
- An interest in and enthusiasm for the arts and entertainment
- Deep understanding of varying performance marketing goals and methods - ROAS, dynamic ads, omnichannel strategies, etc
- Proven track record of successfully driving results through paid media campaigns
- Creative flair and ability to collaborate with the creative team to develop engaging ad creatives that resonate with the target audience and adhere to platform-specific guidelines
- Excellent written and verbal communication skills, with the ability to create compelling copy and effectively communicate insights with key stakeholders
- Experience and comfortability interfacing with internal leaders and external partners
- Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights from media reporting and Google Analytics/GA4
- Collaboration skills - a team player with excellent communication and relationship-building skills
- A self-starter mentality with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
What the job involves
- Ttg:digital is seeking a Performance Marketing Media Manager to play a key strategic and executional role in our UK business
- You’ll be responsible for developing, implementing, and optimizing paid media campaigns across various platforms including Google Search/PPC, paid social, display and CTV/OTT
- You will also monitor campaign performance and identify opportunities for growth
- Develop and execute comprehensive paid media strategies that align with internal and external objectives and target audiences
- Create, set up, and manage paid media campaigns across various platforms
- Manage budgets, bidding strategies and optimization to meet KPIs
- Monitor campaign performance and provide regular performance reports to clients, making data-driven recommendations for optimization
- Conduct thorough research and analysis to identify target audiences, platforms, and trends for impactful targeting
- Identify opportunities for campaign expansion and scaling, while managing budgets effectively
- Work across multiple campaigns in the UK and US
Salary benchmarks
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / hybrid work environment
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Salary Sacrifice Car Scheme & RAC Membership
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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