Senior Product Manager of Demand, Pacaso
$165-189.8k
+ Equity
Technology-enabled real estate marketplace
Open for applications
Technology-enabled real estate marketplace
101-200 employees
Open for applications
$165-189.8k
+ Equity
101-200 employees
Company mission
To empower people to own a share of a second home, from 1/8 to 1/2, and experience true real estate ownership.
Role
Who you are
- The right candidate is able to provide clear examples of past initiatives they’ve owned where they:
- Understood customer needs to tailor product experiences that drive results
- Significantly impacted lead conversion rates, focused on lead quality
- Developed and implemented SEO strategies that significantly increased organic search visibility and ranking
- Executed growth initiatives that drove measurable improvements in organic traffic and user acquisition
- Elevated product features that tailor to a luxury audience
- Leveraged machine learning (ML) and AI to scale personalized customer experiences and drive engagement at scale
- Proven track record of owning the end-to-end buyer experience and driving lead conversion through effective SEO and growth strategies, particularly in luxury markets
- Demonstrable experience in elevating product offerings to meet the standards of high-net-worth clientele while impacting conversion rates of quality (vs. quantity) leads
- Expert knowledge of conversion optimization and engagement strategies tailored to a luxury audience
- Ability to thrive in a high-growth, fast-paced startup environment with a relentless focus on customer experience
- Bachelor’s Degree in a relevant field
- 8+ years of experience in consumer product development, either in product management or software engineering
What the job involves
- Join us at Pacaso to own and elevate the buyer-facing experience (pacaso.com and native apps) that resonates with high-net-worth individuals
- As a Senior Product Manager, you will own the end-to-end product experience, ensuring it reflects the luxury and sophistication of the Pacaso brand while driving product-led demand through your expertise in SEO and growth strategies
- Customer-Centric Approach: Utilize strong customer empathy and intuition to inform product strategies that resonate with high-net-worth buyers, enhancing their overall experience, and inspiring them to purchase
- End-to-End Ownership: Lead the strategy through execution of a seamless, high-touch buyer experience that aligns with the luxury standards of the Pacaso brand. Ensure that every interaction meets the expectations of our discerning clientele
- SEO & Growth Strategy: Leverage your deep knowledge of SEO best practices and creative strategies to optimize site content and architecture, driving organic traffic and elevating visibility in search engines while aligning with luxury branding
- Elevated Product Experiences: Strategically enhance product features and site experiences to captivate and engage high-net-worth individuals, ensuring that every aspect of the journey—from discovery to purchase—is exceptional and drives quality lead conversion. Identify and launch innovative features that enhance user engagement, loyalty, and satisfaction, aligning with the luxury ethos of Pacaso. AI is foundational, not an afterthought, in your product strategies
- Data-Driven Insights: Monitor customer behavior and conversion metrics, establishing and tracking KPIs that inform a refined product roadmap. Share actionable insights with stakeholders to guide strategic enhancements
- Cross-Functional Leadership: Collaborate with product design, software development, sales, and marketing teams to deliver world-class product solutions that resonate with our target audience. You are an expert at driving alignment and fostering collaboration among stakeholders through data-driven storytelling and insights, balanced with intuition. You are great at building trust across teams
Our take
Second home ownership has traditionally been a privilege of the wealthy, due to the costs involved in purchasing and maintaining an additional property. However, the vast majority of the 100M second homes worldwide sit empty 10 to 11 months a year.
Seizing this opportunity, Pacaso seeks to give more people a chance at second home ownership with a unique co-ownership model, which allows individuals to purchase fractions of a property, benefit from it as guests and rent it out to generate additional income.
The business has grown exponentially since its founding in October 2020. According to Crunchbase, it's achieved Unicorn status faster than any other company. In its first six months of operation, Pacaso received more than 60,000 requests and assisted 100 purchases. This impressive trajectory not only highlights its strong market demand but also positions the company for a successful journey ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-37% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2021
$125m
SERIES C
Mar 2021
$75m
SERIES B
Total funding: $217m
Company benefits
- Health, vision and dental coverage
- 401k
- Incentive stock options
- Home office reimbursement
- Monthly cell phone reimbursement
- Maternity/paternity leave
Company values
- Embrace an infinite mindset - We are energized by our long-term mission and the infinite game of radically enriching the lives of our customers and Crew
- Communicate constantly - We paint a clear target, and constantly keep others updated on key developments (good or bad). Be transparent at all times
- Act with agility - We maintain existential flexibility on how to best achieve the desired outcome
- Row together - We work together, and accomplish more, as a supportive and positive team
- Empty the dishwasher - When we encounter an unmet need, we step up and own it
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Austin Allison
(Co-Founder & CEO)Having studied Law at the University of Cincinnati, Austin worked as a Real Estate Manager for over 9 years before founding dotloop in 20019 and Zillow Group in 2015. They combined their entrepreneurial and real estate experience to co-found Pacaso in 2020.
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