Performance Marketing Manager, Amaze Software
India & Europe
+Company Stock/Option Plan
Monetization platform for creators
Open for applications
Monetization platform for creators
21-100 employees
Open for applications
+Company Stock/Option Plan
21-100 employees
Company mission
To make it easy and affordable for anyone in the creator economy to promote and share their products/services online.
Role
Who you are
- This role requires a data-driven marketer with a strong understanding of the specific global demographics, paid media strategies, performance optimization, and a passion for measurable results
- 5+ years of experience in performance marketing, digital marketing, or a related field
- Proven track record of managing and optimizing digital marketing campaigns across various channels
- Strong analytical skills with experience in data analysis, conversion optimization, and using data-driven insights to drive marketing strategy
- Proficiency with marketing tools and platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, and others
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strong understanding of customer segmentation, targeting, and personalized marketing approaches
What the job involves
- The Performance Marketing Manager will be responsible for driving customer acquisition, engagement, and retention through various digital marketing channels in the India and Europe/UK regions
- Develop and execute performance marketing strategies across multiple channels in India and Europe/UK, including Google Ads, Meta, LinkedIn, and other relevant platforms
- Manage and optimize paid search, display, social, and retargeting campaigns to achieve key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates as it relates to the India and UK regions
- Conduct A/B testing and other experiments to identify the best-performing creatives, landing pages, and targeting strategies
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content that drive engagement and conversions
- Monitor and analyze campaign performance data, generating actionable insights and presenting findings to stakeholders
- Utilize web analytics tools like Google Analytics, SEMrush, and others to monitor and report on key metrics and campaign performance
- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to continually improve performance marketing efforts and test into new channels
- Work closely with cross-functional teams, including product, sales, and analytics, to align marketing strategies with business goals
Our take
Aimed at digital creators, Amaze Software creates no-code digital tools that help individuals and small companies market their products online. Matching powerful design and editing features with eCommerce tools, Amaze acts as an alternative to larger companies like Squarespace and Wix, and is focused specifically on online marketing rather than border websites.
Amaze has grown considerably since its founding in 2011, reflecting the growing demand for online marketing tools for smaller companies and freelancers. The company has also attracted considerable funding, and acquired web developer Spring in 2022, the powerful software of which has bolstered the company's own offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
45% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2022
$4.4m
LATE VC
Nov 2021
$7.1m
LATE VC
Total funding: $11.5m
Company benefits
- Company stock/option plan
- Flexible daily working hours
- Competitive HealthPlan
- Other benefits and perks
Company values
- Inspiration
- Respect
- Passion
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Aaron Day
(CEO, not Founder)Currently Non-Executive Director at WedFun. Previously Global Partnership Lead at Canva, as well as CEO at PCC (a Blackford Capital Company) and at Trend Offset Printing.
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