Director of Product Marketing, Chime
Member Experience
$193.9-274.7k
+ Bonus + Equity
WFH on Fridays
4+ days a week in office
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$193.9-274.7k
+ Bonus + Equity
WFH on Fridays
4+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- Led end-to-end product marketing strategy for digital consumer experiences in fintech or fast-paced tech environments, with 10–15 years of progressively senior experience
- Owned major product marketing initiatives in B2C credit card or financial services, driving demonstrable gains in member growth, engagement, or satisfaction
- Leveraged data to guide storytelling and strategy, using performance metrics to continuously refine member messaging and product positioning
- Built and scaled high-impact marketing teams, providing mentorship, clear direction, and developmental support for ICs and emerging leaders
- Used tools like Tableau, Amplitude, or similar to uncover insights and translate them into product narratives and lifecycle strategies that resonate with app-based audiences
- Collaborated deeply with cross-functional teams, especially Product and Lifecycle Marketing, to shape seamless member journeys from discovery through retention
- Designed and executed personalization and lifecycle marketing strategies that drove measurable improvements in engagement, retention, and overall app experience
What the job involves
- We're hiring a Director of Product Marketing to lead our Member Experience platform—Chime’s central hub for delivering intuitive, empathetic, and impactful financial journeys.
- This person will help define and bring to life the member experience across app personalization, financial guidance (including AI-powered tools), and communications, partnering cross-functionally to shape the future of how members experience financial progress with Chime
- Co-lead the Member Experience organization in close partnership with Product, Engineering, and Lifecycle Marketing leaders to shape the strategic direction and execution of Chime’s member experience across the app
- Own and evolve the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications—ensuring consistent, high-impact messaging and experience delivery
- Build, mentor, and scale a high-performing PMM team, starting with direct management of an L4 IC and a forthcoming new hire; instill a culture of ownership, experimentation, and continuous improvement
- Drive quarterly product roadmap alignment by deeply partnering with Product to influence prioritization, positioning, and integrated launch planning
- Deliver measurable impact on core growth and engagement KPIs, including feature adoption, Net Promoter Score (NPS), and member retention
- Champion the voice of the member across the entire product and marketing ecosystem, using insights to inform strategic decisions and elevate the member experience
- Influence stakeholders at all levels, translating data and market intelligence into compelling narratives that shape executive decisions and cross-functional priorities
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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