Senior Director of Growth Marketing, Juniper Square
$200-225k
+ Bonus and equity
Investment partnership platform
Be an early applicant
Investment partnership platform
501-1000 employees
Be an early applicant
$200-225k
+ Bonus and equity
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- 10+ years in B2B marketing, with 7+ years in a demand generation or growth leadership role, ideally in enterprise SaaS or technology
- Demonstrated success partnering with Sales to build pipeline and execute co-owned GTM strategies
- Proven ability to lead SDR or BDR teams and to integrate their efforts into broader marketing programs
- Deep understanding of enterprise sales journeys and experience designing marketing strategies across stages and personas
- Bonus: Experience in private markets, commercial real estate, or financial services
- Analytical and goal-driven, with a track record of setting and achieving aggressive pipeline and revenue targets
- Comfortable navigating resource constraints and turning constraints into creativity
- Familiar with marketing and sales tech stacks including Marketo, Salesforce, Gong, Demandbase, Looker, etc
What the job involves
- We’re seeking a strategic and revenue-minded Senior Director of Growth Marketing to own and scale our top-of-funnel marketing engine in tight partnership with our Sales organization
- This role is ideal for someone who thrives in enterprise B2B sales environments, understands how to market to multiple personas across long, complex buying journeys, and is deeply motivated by pipeline and deal creation
- You’ll lead a high-performing team, including direct oversight of the SDR (Sales Development Representative) organization, and partner closely with Sales, Product Marketing, Corporate Marketing, and Revenue Operations to drive business growth
- Private markets experience is highly preferred
- This is not just a marketing leadership role—it’s a frontline partner to Sales with a mandate to build pipeline and accelerate deals
- Growth Strategy & Execution:
- Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across SMB, mid-market, and enterprise segments—with a special focus on enterprise personas and complex sales cycles
- Design and execute multi-channel campaigns that are persona-specific and aligned to stages of the sales journey, with tactics including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication
- Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion
- Drive international demand generation efforts in support of our global expansion
- Team Leadership & Cross-Functional Collaboration:
- Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization as a key pipeline-driving channel
- Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing
- Partner with Revenue Operations to rethink funnel architecture, reporting, attribution, and MQL/SQL definitions for better Sales-Marketing integration
- Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals
- Performance Marketing & SEO/SEM:
- Oversee paid channel strategy (e.g., Google Ads, LinkedIn, retargeting) and SEO efforts with an eye toward enterprise buyer engagement and lead quality—not just volume
- Optimize budget across channels with a focus on efficiency and revenue impact, not just technical execution
- Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences
- ABM & Segment-Specific Campaigns:
- Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts, in close collaboration with Sales and Customer Success
- Leverage personalization, buyer intent data, and tailored content to move deals faster through the funnel
- Thought Leadership & Brand Activation:
- Work with Content Marketing and Communications to activate high-impact assets—like thought leadership, customer stories, and analyst wins—to drive qualified demand
- Ensure content is tightly aligned to pipeline goals and actively used across digital and partner channels
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving almost 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding that will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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