Growth Marketing Lead, Rose Rocket
+ Stock option plan
Office located in Downtown, Toronto
Transportation management software
Job no longer available
Transportation management software
101-200 employees
Job no longer available
+ Stock option plan
Office located in Downtown, Toronto
101-200 employees
Company mission
To automate the way North America moves freight.
Role
Who you are
- 5+ years of growth marketing experience, with deep expertise in paid and organic channels
- Proven track record in funnel optimization and customer acquisition, ideally within a B2B SaaS environment
- Experience managing large-scale paid campaigns (Google Ads, LinkedIn, etc.) and driving organic growth via SEO and content marketing
- Strong analytical skills with hands-on experience using tools like Google Analytics, Mixpanel, or similar
- A/B testing, customer journey mapping, and conversion optimization experience
- Excellent project management skills and the ability to prioritize and manage multiple initiatives in a fast-paced environment
- A creative problem-solver with a passion for finding new ways to scale growth
What the job involves
- This role is a key driver of Rose Rocket’s growth strategy, directly influencing our customer acquisition, retention, and overall business performance
- You’ll have a high-impact position, leading initiatives that will shape the future of our company and the logistics industry
- With ample room for career growth, this is your opportunity to lead in a fast-paced, dynamic environment and scale our presence
- Funnel Optimization: Analyze, design, and implement strategies to optimize the marketing funnel, from awareness to conversion and beyond
- Paid Channel Strategy: Own the end-to-end execution and optimization of paid media campaigns (Google Ads, LinkedIn, social, etc.), maximizing ROI and scaling acquisition
- Organic Growth: Develop and execute SEO and content strategies that increase visibility, engagement, and inbound traffic
- Innovative Campaigns: Design and run experiments across channels to discover innovative ways to increase traffic, conversion, and customer retention
- Data-Driven Growth: Use data insights to drive key marketing decisions, ensuring continuous improvement and alignment with business goals
- Cross-Functional Collaboration: Partner with Product, Sales, and Brand teams to develop and execute cohesive growth strategies
- Customer Journey Optimization: Continuously optimize the customer journey to enhance lead nurturing, increase conversions, and maximize lifetime value
- Competitive Insights: Stay ahead of industry trends and competitors, continuously innovating and refining our growth strategies
Our take
Rose Rocket was founded by experts who were deeply entrenched in the transport and freight industry. As the industry began a slow but steady shift towards adopting tech and automation, Rose Rocket was established to help freight providers improve communications with systems, customers, and teams.
Rose Rocket’s transport management software provides its customers a platform with the tools needed to be more scalable, nimble and robust than traditional solutions previously available. Its customers can connect their own systems to popular third-party systems like Quickbooks, Samsara & RMIS through a wide range of integrations. This allows Rose Rocket to provide an ecosystem of services which competitors struggle to match.
The company has been able to garner venture backing since its early days, and has secured its position as an industry leader. Moving forwards, the company plans to expand its North American operations and further develop it range of transport management solutions. Rose Rocket is well positioned to pave the way for the next frontier of trucking and logistics software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2023
$38m
SERIES B
Oct 2021
$25m
SERIES A
Total funding: $63m
Company benefits
- Flexible vacation: From short weekend getaways to leisurely vacation re-sets, we designed a program to allow you to take paid time off when you need it most
- Health and dental plan: Taking care of our team is about more than what happens in the office. We offer health and dental coverage for you and your family
- New parent incentive: Family is important to us, and new parents are encouraged to take time off when welcoming a new member. We offer parental paid top-up plans and return to work incentives
- Barista Training: We ❤️ our coffee! We nominate a values-driven employee to attend Pilot Coffe Barista Training and make espresso drinks for fellow co-workers at our in-house coffee bar
- Employee stock options plan: Each full-time employee is an owner at Rose Rocket. We believe our collected success should pay off for our team!
- Team-Wide Fun & Games: Chefs nights, craft clubs, trivia, you name it—we bring the hustle on and off the clock
- Personal & wellness days: From appointments, caregiving duties, to just needing a quiet day with a good book, our personal days give you the option to take the time you need when you need it
- TTC and GO Train accessible: Our downtown Toronto office is a short walk from the GO train and easily accessible from major TTC routes
- 5-minute walk to the Iconic St. Lawrence Market: Gourmet lunch and market-fresh finds are only a 5-minute walk from our office. 3 minutes if you power walk!
Company HQ
St. Lawrence, Toronto, ON
Articles
Leadership
Justin Sky
(CEO)Previously worked as the CTO at FR8nex.com and as Founder at Spenz. Also has experience as a Product Manager at Telus
Alexander Luksidadi
(CTO)Previously worked as a Solutions Architect at Stratus360 and a Software Architect at 3Sixty Labs.
Justin Bailie
(Board Member)Served as the Chief Strategy Officer before stepping down in 2022. Has previous experience as a Managing Partner at IQ Freight Management Technologies and Account Executive at YRC Freight. Was also a Co-founder at FR8nex.
Salary benchmarks
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