Senior Marketing Associate, IXL Learning
Rosetta Stone Enterprise
E-Learning providers
Job no longer available
E-Learning providers
1001+ employees
Job no longer available
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- The ideal candidate is creative, proactive, a strong writer and communicator, and passionate about our mission to improve learning experiences for everyone
- BA/BS degree
- 6-9 years in marketing (product, content, and/or field marketing); experience in B2B marketing highly preferred
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
- Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
What the job involves
- You will play a key role in our marketing efforts for Rosetta Stone for Enterprise, developing creative and compelling marketing campaigns and collateral, as well as providing field marketing support to our Sales team, to build brand awareness and acquire and retain customers
- You’ll contribute to our marketing efforts worldwide, but with a focus on North America and Europe
- Write and develop marketing content and sales enablement tools, including but not limited to: messaging documents, emails, web copy, print collateral, blog posts, case studies, event marketing materials, and more
- Collaborate with marketing leaders to develop and execute on marketing initiatives to increase brand awareness, engage prospective customers, and support existing customers
- Build an ongoing partnership with sales leaders to understand customer needs and sales strategies
- Identify, engage with, and leverage brand advocates
- Work with colleagues from various departments, including marketing, product development, and graphic design, to coordinate and implement projects from start to finish
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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