Brands who invest in relationship-building with their prospective and existing customers are more likely to see better results. Yet, a lot of CRM tools focus on optimizing for scale and high-volume transactions, encouraging a marketing en masse approach.
Copper is a CRM designed to help companies build meaningful relationships with their consumers to deliver more reliable revenue it integrates with.
GSuite to enable sales teams to collect useful data and insights from their contacts and manage their pipeline directly from their Gmail inbox. In 2021, Copper acquired Sherlock, a customer experience platform to help them understand customers better.
Google's plans to end third-party cookie collection is expected to shake up the marketing industry, as it will become more difficult for organizations to collect data and personalize their campaigns. However, CRM tools like Copper, which encourage its users to go back to basics and build quality relationships are only going to be in greater demand.
Kirsty
Company Specialist at Welcome to the Jungle