Creative Lead, Airbnb
Copy Marcom
$176-215k
+ Bonus and equity
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
$176-215k
+ Bonus and equity
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- 10+ years of relevant experience leading campaigns for notable lifestyle brands; a mix of advertising agency and in-house experience is preferred
- Outstanding portfolio demonstrating best-in-class campaign, digital, social, and owned channel executions
- Strong conceptual and brainstorming skills. You are the collaborative partner all the Art Directors want
- A pension for powerful headlines. You are a writer’s writer and think beyond conceptual scripts
- Ability to think both strategically and tactically, concept through execution. You have big ideas and then sweat the details
- Ability to translate market research, data, and strategy into innovative and delightful customer-centric solutions
- Exceptional communication and presentation skills—you articulate decisions with passion and clarity
- A systems thinker who understands how their creative work impacts a digital ecosystem
- Experience working on global brands, with a proven ability to future proof work for non-US markets
- Proficiency in Figma and Keynote
- Experience collaborating cross functionally with a range of internal teams, including Product Marketers, Brand Marketers, Engineers, Legal, Localization, and Production,
- Flexible, dependable, and able to thrive in a fast-paced, sometimes ambiguous, deadline-driven environment
- Deep empathy for the customer and for individuals on a creative team
- Passion for Airbnb’s mission and purpose
What the job involves
- As a Creative Lead, Copy, you’ll be a key member of Airbnb’s Creative Team—our multi-disciplinary, in-house group of copywriters, art directors, designers, photographers, filmmakers, and other creators. This close-knit, global team partners with every department across Airbnb, as well as with external agencies and production companies, to steward and elevate the Airbnb brand. You’ll work in a collaborative, fast-paced environment alongside Creative Leadership, Production Leads, Product Marketing, Experience Designers, Legal, Localization and Program Managers, fostering meaningful connections between our brand and our ever-growing community of hosts and guests
- You’ll work in a collaborative, fast-paced environment alongside Creative Leadership, Production Leads, Product Marketing, Experience Designers, Legal, Localization and Program Managers, fostering meaningful connections between our brand and our ever-growing community of hosts and guests
- As a hands-on and strategic creative on the Marcom team, you’ll concept channel-agnostic creative platforms with a focus on owned channels—including websites, email, social media, in-product announcements, events, and other yet-to-be-explored surfaces. You will own your work from concept to completion, helping to raise the bar for creative excellence at Airbnb. Your success will be measured by your ability to generate and execute big ideas, build compelling brand narratives, and deliver best-in-class work. You’ll play a critical role in advancing our creative messaging strategy, ensuring every touchpoint reflects the unique voice and tone of Airbnb
- Lead the conceptualization and execution of go-to-market creative for new product launches in partnership with a Creative Lead, Art
- Collaborate with cross-functional teams—Creative Leadership, Product and Brand Marketing, Program Managers, and Social—to develop and deliver creative solutions that flex across channels
- Help evolve and innovate Airbnb’s creative messaging and voice and tone guidelines, representing the brand through copy and storytelling
- Foster a respectful, collaborative, and inspiring team environment
- Ensure seamless communication with creative, production, and cross-functional partners
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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