Senior SEM Analyst, LegalZoom
$84.4-109.4k
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$84.4-109.4k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- We are seeking a proactive individual contributor, with a strong sense of ownership to own the management and optimization of SEM campaigns that meet business objectives and maximize ROI
- This role requires a deep understanding of performance marketing, strong analytical skills, and the ability to collaborate effectively with cross-functional teams
- A strong analytical mindset and comfort with experimentation design will be key as you drive innovation in paid search, testing new approaches, and scaling successful tactics to drive sustained business growth
- Bachelor’s degree, with preference for marketing, analytics, statistics, or a related major
- 3-5 years of hands-on experience managing paid search campaigns
- Recent hands-on-keys experience with Google and Bing Ads is required as you will be required to directly execute campaign launches and optimizations. Google and Bing certifications are a plus
- Experience with experimentation design, landing page optimization, conversion rate optimization (CRO), and A/B testing
- Proficiency in structured analysis and Excel
- Excellent communication skills and ability to present data and insights to internal stakeholders
- Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus
What the job involves
- As a Sr. SEM Analyst at LegalZoom, you will take ownership of paid search campaigns across major search engines including Google and Bing to drive customer acquisition
- You will collaborate closely with product, product marketing, creative, and data science teams to ensure alignment on goals and leverage collective insights to enhance campaign performance
- Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging search platforms. PMax experience is a plus
- Monitor and analyze campaign data to identify key trends and insights that fuel data-driven optimizations and guide cross-functional learnings
- Manage campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. You must be comfortable with budget pacing and forecasting
- Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting
- Prioritize and execute continuous hypothesis-driven experimentation across various categories to optimize ad copy, targeting strategies, bidding techniques, and landing pages
- Competitor research to benchmark campaigns and adjust strategies for conquesting, ensuring a competitive edge in the search landscape
- Collaborate closely with internal teams, including product marketing, creative, and data science to ensure alignment across all SEM efforts and contribute to project plans and briefs, ensuring consistency with overarching marketing objectives
- Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices and recommendations
- This position will be focused in the LA Metro area
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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