Regional Client Lead, Smartly.io
North America
$150-180k
+ Equity options and performance-based rewards
More information about location
AI-powered advertising platform
Be an early applicant
AI-powered advertising platform
501-1000 employees
Be an early applicant
$150-180k
+ Equity options and performance-based rewards
More information about location
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- We are looking for an ambitious, proactive curious and experienced client lead
- They will be highly organised, able to work independently on projects where needed but also enjoy working within a team that has a strong, collaborative working ethos
- At 8-12 years in ad-tech/mar-tech industries, with a proven track record of complex, multi-matrixed, growing strategic accounts preferred
- Are naturally inclined to lead, organise, and orchestrate a key account tea
- Proven ability to drive revenue growth through platform expansion, not one-off sales
- Comfortable operating at the executive level, with strong presence, judgment, and communication skills
- Deep understanding of the digital advertising ecosystem, including creative automation, media platforms, and measurement
- Experienced in cross-functional leadership and influencing without authority
- Highly organized, strategic, and resilient, with the ability to navigate ambiguity and complexity
- Motivated by ownership, accountability, and building something meaningful at scale
- Motivated by building strategic partnerships with our customers
- You get a kick out of expanding our solutions and services with our biggest global customers
- You enjoy creating and executing across teams
What the job involves
- Smartly is at the forefront of a seismic shift in the way marketers communicate with consumers and prospects, redefining the customer journey experience as they engage with brands. This position focuses specifically on our largest global customers
- The Regional Client Lead (North America) acts as the regional business owner for a portfolio of enterprise accounts
- This role sits at the intersection of client strategy, revenue ownership, and platform adoption, with accountability for long-term growth, executive partnership, and operational excellence
- We are highly focused on the idea of putting Customers First. The more you focus on helping your customers succeed, the more successful you will be. In this role, you will become a trusted advisor, creating win-win outcomes that deliver meaningful value for both Smartly and our clients
- This is not a traditional customer success role
- You will lead complex, multi-stakeholder relationships, shape how Smartly is embedded into your customers’ operating models, and orchestrate cross-functional teams to deliver outcomes across creative automation, media activation, and intelligence
- You are expected to operate comfortably at the executive level, bring a strong point of view, and drive progress in environments that are often ambiguous and fast-moving
- Enterprise Account Leadership:
- Own the North America strategy and commercial outcomes for a portfolio of global, enterprise customers
- Act as the senior executive partner to client stakeholders, including VP and C-level leaders
- Build deep, trust-based relationships across marketing, media, creative, and operations teams on the client side
- Growth & Commercial Ownership:
- Own revenue forecasting, pipeline management, and expansion strategy for assigned accounts
- Identify, shape, and close opportunities anchored to customer outcomes and platform value
- Lead joint business planning with customers, aligning priorities, timelines, and success metrics
- Platform Adoption & Value Creation:
- Drive adoption of Smartly’s platform across creative, media, and intelligence use cases
- Translate Smartly’s product roadmap into clear, business-relevant value for customers
- Partner closely with Product and Solutions teams to ensure customer needs inform roadmap priorities
- Cross-Functional Orchestration:
- Lead and align internal teams across Client Partners, Solutions Engineering, Creative Services, Managed Services, and Sales
- Remove friction, clarify ownership, and ensure the right people are engaged at the right time
- Establish clear communication, escalation, and feedback loops to maintain momentum and accountability
- Operating Model & Change Management:
- Help customers evolve their internal workflows and operating models as they scale creative and media through Smartly
- Navigate agency relationships, internal client politics, and regional/global complexity
- Act as a steady, credible leader during moments of change, ambiguity, or urgency
- WHAT SUCCESS LOOKS LIKE:
- In the First 90 Days:
- Deep understanding of assigned accounts, including stakeholders, contracts, growth opportunities, and risks
- Trusted relationships established with key internal partners and client decision-makers
- Clear account strategies in place, with prioritized initiatives and defined success metrics
- By 6 Months:
- Measurable progress against revenue targets and platform adoption goals
- Smartly positioned as a strategic partner, not just a vendor, within customer organizations
- Strong internal alignment across teams, with clear ownership and reduced operational friction
- By 12 Months:
- Consistent revenue growth driven by expanded platform adoption and long-term partnerships
- Customers actively advocating for Smartly internally and externally
- A high-performing, scalable account team operating with clarity, confidence, and momentum
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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