Director of Lifecycle Marketing, Integral Ad Science

• 6+ years in B2B marketing, with at least 4 years in a customer marketing, account-based marketing, or expansion-focused role at an enterprise SaaS company
• Demonstrated experience running ABM-style programs targeting existing customers — you understand how expansion selling differs from new logo acquisition and have built programs that reflect that
• Comfort operating in complex, multi-stakeholder enterprise environments with long sales cycles and multiple buyer personas per account
• Strong commercial instincts — you think in terms of pipeline, revenue influence, and NRR, not just campaign metrics
• Experience partnering with Marketing, Sales and Operations teams as a co-owner of expansion revenue, not just a campaign supplier
• Hands-on familiarity with ABM platforms (6sense, Demandbase, or similar), CRM (Salesforce), and MAP (Marketo, HubSpot, or similar)
• Excellent written communication skills — you can write a compelling executive-level narrative and a sharp campaign brief
• A bias toward measurement: you build programs with clear success criteria and you're comfortable pulling your own data

Desirable

• We're looking for a Director, Lifecycle Marketing (or Director, Demand Generation) to own the post-sale marketing motion for our enterprise customer base
• This role sits at the intersection of customer marketing and account-based marketing — you'll run targeted, account-specific programs designed to drive expansion revenue, unlock new business units within existing customers, and deepen executive relationships across our largest accounts
• You'll partner closely with Marketing and Sales leadership, and you'll be expected to think and operate like a revenue owner — not just a campaign manager
• Build and execute account-based expansion programs targeting new business units, geographies and personas, aligned to key product categories, supporting priority launches, GTM motions, and strategic narratives within existing enterprise accounts
• Design multi-touch campaign sequences — including executive outreach, personalized content across digital channels and event-based touchpoints — tailored to specific accounts and buying committees
• Partner with Business Operations and Sales to identify expansion-ready accounts and develop account plans that align marketing plays to commercial opportunities
• Develop and maintain tiered account segmentation (e.g. 1:1, 1:few, 1:many) and calibrate program intensity to account potential and renewal risk
• Leverage the customer reference and case study program to identify advocates and produce additional proof points that support both expansion and new logo sales cycles
• Partner with the Events team on the event strategy (e.g., industry event sponsorship, customer advisory boards, executive roundtables, and VIP event experiences) to deepen relationships with buyers
• Track and report on expansion pipeline influenced, NRR impact, and account engagement metrics; iterate programs based on performance data
• Collaborate with Marketing Ops to build the measurement framework and tooling (6sense, Demandbase, Salesforce, or equivalent) that supports account-level attribution
• This is not a traditional customer marketing role focused on newsletters and case studies
• The majority of your time will be spent designing and running targeted account programs that are indistinguishable from what an ABM manager does for prospects — the difference is that you're doing it inside the existing customer base, where the relationship context is richer and the commercial stakes are higher
• You'll have a real seat at the revenue table. If you want to own a number and build programs that directly move it, this role is for you